Acceptance of orders for apartments renovation. Announcement of apartment renovation - sample for sticking
Excellent master! Together with the team, I performed a major overhaul of the apartment, fixing all the walls, replacing electrics, plumbing, and floor screed. The quality of the renovation is excellent, all joints are well done. High-quality electrician for modern technology. We chose among several teams and decided to work with ...
Valery. Perfect hit. Valery is organized! With a proactive attitude and good taste. He loves his job and brings every question to the ideal. He does everything tastefully - without ridiculous unnecessary sills, corners, etc. With a good, decent crew. 5 +++! The renovation went smoothly and easily. Everything was spelled out in the contract, payment on the fact of the work done. Valery can be safely entrusted with a major overhaul! #repair # reliability # overhaul # good repair # moscow
Grade 5+Marina, M. Proletarskaya
Ordering services: Electrician. Renovation of apartments.
Osavchuk Vasily Grigorievich and his team carried out a major overhaul of our apartment. I am very pleased with them and will gladly recommend them to my friends and acquaintances. The guys are serious about their business and every time after work they cleaned themselves up, which is good news. Always consulted ...
and gave professional advice on how best to act in a given situation. We tried not to make noise, so as not to interfere with the neighbors, for this they are a big plus. In general, they did an excellent job with their task, and if necessary, I will be ready to show my apartment as an example of their wonderful work .. I am pleased with your work and, if necessary, I will apply again.
Grade 5For the first time in my life, the repair went without hassle. The apartment was overhauled on a turnkey basis with complete dismantling of the floor, some walls, complete dismantling of the bathrooms, wall and ceiling coverings. The agreed terms have been met. The wishes were fulfilled in the course of the work. Quality...
works completely satisfied. There were no additional payments for the agreed amount of work. Tactful in communication master. Recommend.
Grade 5Sergey, m. Ulitsa 1905 Goda, Krasnopresnenskaya
Ordering services: Apartment renovation.
I would like to note the high level of professionalism and competence of Yuri. Yuri was doing a major overhaul of my apartment. As a result, all work was done for 5+, from dismantling to finishing. Any comments on my part were eliminated instantly, and wishes were taken into account in full. Even...
nothing to complain about! During the renovation, cleanliness was maintained, there was no excess debris. I spent the material sparingly. Moreover, the calculation for ordering materials was made very accurately. (I bought the materials myself). All work was carried out without any delay or delay on his part. I would also like to note the accuracy. Yuri during the work and showed flexibility in assessing the cost of repairs. The renovation was carried out even 2 weeks earlier than the agreed date. I will definitely recommend it to my friends and acquaintances!
Grade 5+Work apartment renovation job apartment renovation in Moscow. Vacancy apartment renovation from a direct employer in Moscow job advertisements apartment renovation Moscow, recruitment agency vacancies in Moscow, looking for a job apartment renovation through recruiting agencies and from direct employers, apartment renovation vacancies with work experience and no work experience. Site of announcements about part-time work and work Avito Moscow work vacancies apartment renovation from direct employers.
Work in Moscow apartment renovation
Site work avito Moscow work fresh vacancies apartment renovation. On our site you can find a high-paying job apartment renovation. Look for a job apartment renovation in Moscow, browse vacancies on our job site - an aggregator of vacancies in Moscow.
Avito jobs Moscow
Work apartment renovation on the site in Moscow, vacancies apartment renovation from direct employers Moscow. Jobs in Moscow without work experience and highly paid with work experience. Vacancies apartment renovation for women.
This article was written by me for private craftsmen, small teams and owners of repair companies who are experiencing a shortage of orders for apartment renovation or their unstable flow (sometimes thick, sometimes empty).
For quite a long time I have been working in the construction industry with different directions, in particular, with the direction of repair and decoration of apartments / cottages and, analyzing the appeals I receive, I see that the state of affairs for each person applying is the same, despite the fact that clients are from different regions and , often, they are really masters of their craft, striving for a high-quality result for their customers.
Each of them is experiencing real difficulties in attracting customers - below are the main statements of this need:
- how to attract clients to decorate and renovate apartments,
- how and where to look for clients for apartment renovation,
- how and where to find clients for apartment renovation,
- how and where to get clients for apartment renovation.
Word of mouth is unstable, Avito has stopped working, paid advertising (Yandex Direct, website and its promotion) are expensive, but the money goes away, and there have been no calls.
In this article, I will share with you effective online methods for attracting customers to your repair business.
Remember! If some method did not bring you results, analyze why. 95% that you are using this tool ineptly. You need to test different approaches, analyze the result, test further. As soon as the result starts, think about how to enhance it.
Video presentation:
Special offer for owners of the repair business
10 offline ways to attract clients for apartment renovation
Before writing this material, I studied what others are writing on this topic. And I was surprised that there are simply no worthy full-fledged materials. The same is being rewritten from article to article ...
Therefore, at the very beginning I will give in the form of a short list of offline methods (hackneyed, mentioned on the Internet) of attracting customers to the repair business. The effectiveness of this or that method is different and depends on the advertising message (offer), design, location, etc.
I cannot give any specifics on these methods, tk. I specialize exclusively in attracting clients from the Internet. If any method interests you, look for details on its implementation on the Internet.
The methods are as follows:
- promotions and flyers;
- advertising in entrances, elevators, on fences;
- cooperation with designers, architects;
- partnerships with companies in related areas (which have your target audience);
- advertising in regional print media (newspapers, magazines);
- word of mouth (this is "for dessert", appears when a reputation and satisfied customers are built up).
And now we turn to the most interesting and effective - online ways of attracting private orders for the repair and decoration of apartments.
How to write an ad for apartment renovation
Right now go to Avito or any other bulletin board and scan the ads in the apartment renovation section, I saw this quiet horror:
What do you think? Impressive?
What do you think:
- Do ads with prices of 100-800 rubles look effective and realistic?
- Is it good to optimize ads for queries that users are typing (I, in particular, typed "apartment renovation")?
- Are the ad images catchy?
Of course, all this is subjective, but to a large extent it works poorly.
I will give you a few basic things you need to know when composing (writing) ads for bulletin boards or printed flyers:
- Forget about common words, promises, "guarantees"... Almost all ads are teeming with this. This is no longer something that they do not believe, they do not pay attention to it. Concentrate solely on what really matters to your customers. Remember what customers are asking you in conversation. What they pay attention to. What are they afraid of, etc. And focus on this in your ads.
- Write briefly, clearly, to the point... Forget about "watery" and empty titles and texts. This does not work. Nobody will read the "sheets" of text, especially if they are not formatted (not broken into paragraphs). Turn your ad into a set of clear messages.
- The title should hook and make you click... The headline should involve subsequent reading of the ad. You have to "hit" the potential client. To do this, you must know your audience and feel their pains and needs.
- Catching photo of the announcement... Think about how you will stand out and what will help you choose your ad and click on it?
- Create a lot of ads and test them... Create at least 10 different ads with different headlines and photo announcements. Include them in turn and measure the result in the form of views and the quality of calls. Enter the result in the plate (Excel or Google Dox).
- The ad text must be written in the language of benefits... Forget about "quality building materials" and similar clichés. Turn it into "building materials with a written 25 year guarantee" and so on.
- Don't make mistakes in the text... Errors scare away and drastically reduce the conversion rate. You immediately form a negative opinion of yourself.
- 1 service = 1 ad... If you are engaged in "bathroom renovation", you should have separate advertisements for "repair of combined bathrooms", "repair of a separate bathroom", "unification of a bathroom", "repair of a toilet 1.5 sq. M." And in each individual case, you must adapt the description for a specific service. If it is possible to indicate prices for a ready-made solution - do it.
- Enter your real name + add a personal photo... You want people to believe you and pay money in the future. So don't hide. Remove the distance between you and the client. Show that you are a real person.
- Do not replace the service description with a link to the site with this description... Take the time to write an ad for the message board. You will lose the lion's share of your audience by posting links to third-party resources instead of posting a description here and now.
- Use keywords in your ads... Organize phrases related to your ad in the headline and text.
- Respond promptly to requests... Whether it's private messages in your personal account or SMS calls. Be in touch and do not "freeze".
Where to place an advertisement for the renovation of apartments (bulletin boards)
Method 2. Avito.ru
In fact, a free way with the ability to buy a variety of advanced packages with advertising functions (standout in the SERP, rise, etc.).
Register, in the section "Services" post your ad. Make it as selling as possible in the sense that:
- show the benefits of your offer;
- work out the most common objections;
- answer the main questions you meet;
- show the high value of your offer;
- give examples of your work.
Method 3. Exchanges of orders for apartment renovation (aggregators of renovation services)
For you, I have made a selection of such exchange platforms. Register, fill out your profile with high quality, find opportunities to increase the return of your account on a specific site. Earn a good rating and go!
24+ exchanges of orders for renovation and decoration of apartments (aggregators):
Method 4. Social networks (Vkontakte, Facebook, Instagram)
Focus on photo publications (examples of work from real objects) describing what you are doing, how you are doing, why you are doing. All these nuances will show your potential customers your professionalism and attention to detail, this is very important.
For promotion use:
Each of the ways works and brings in customers. Just take it and implement it!
Method 5. Global and local directories of firms
Global catalogs are usually either a separate section of a large portal, or a stand-alone portal.
There are both general thematic (that is, with a division into all sorts of thematic categories, including "apartment renovation"), as well as specialized, where only construction sites are located.
Usually all directories have a region binding.
However, also pay close attention to local, regional directories.
For example, in Moscow districts have their own forums and catalogs. Place yourself in them.
Or, for example, you are from the city of "Lyubertsy" in the Moscow region, there are resources with catalogs there. Placing on them will give the maximum effect.
Below are a few TOP free resources for posting both general and purely construction.
5 general catalogs of companies:
You can collect other directories by typing into Yandex the request “ catalog of companies add website”And the like.
5 construction catalogs of companies:
You can collect other building catalogs by typing into Yandex the request “ catalog of construction companies add a website”, “company building catalogs”, “construction site directories" etc.
Method 6. Regional thematic forums
Get yourself an account on the forum, fill it out and help inquiring potential clients, answer their questions. Do not engage in aggressive advertising, this will only repel or simply ban you for violating the rules of the site.
This method is not fast, but on the "long shoulder". Make it a habit to monitor new topics and respond every day or every other day.
Method 7. Forums "moms"
This method is not entirely honest and lies in the fact that you find forums where the topics of “scammers” or generally unscrupulous repair crews are discussed.
You register under the guise of a "local" forum member, fill in a dozen posts in different branches for naturalness, and then share your invented, but most realistic story of unsuccessful cooperation with a private team that took the money, did nothing and disappeared.
As a result, I had to contact the company, relying on the style of work I liked, etc. etc. Surprisingly, they did everything clearly, the workers were clean, cleaned up after themselves, polite ... They gave a guarantee ... The main thing is NOT to write the name of the company =)
Method 8. Virtual tours, panoramas
The method works great in this niche! Ideally, make the same panoramas BEFORE and AFTER, as well as virtual tours for the site (displayed on mobile phones) and Facebook.
With their help, you will be able to show all the beauty of the renovation, what potential customers love.
Yes, for each project it needs to be done and it is an additional cost (although I prefer to call it an investment), but it will ultimately work for you.
Method 9. Youtube channel with thematic videos
We notice that, since last year, people have become much more active after watching Youtube videos. At the same time, one feels in relation to that the line of distrust is completely or almost completely destroyed.
Therefore - become bloggers! Record useful videos, answer questions from current customers (they are the same for most, if not all), promote your videos!
The faster you start, the more targeted views you have, the more “exhaust”.
Method 10.2 step sales
Despite the fact that this has been discussed for several years, 99% do not implement it, hiding behind distrust (in fact, laziness) to this “action”.
What are two-step selling? This is when, at the first stage of dating, you offer a potential client something of value for free in exchange for his contact information (usually an email / phone number).
Freeness, in order to be actively downloaded, must have a very high value for a potential client. She has to "hit" right into his main pain.
As an example, I will give the "hackneyed" topics - " How to save up to 30% on apartment renovations!" or " How to distinguish an unscrupulous contractor and save hundreds of thousands on repairs!”
But subscribing is half the battle! Next, your task is to build trust between you and the potential client, to remind you of yourself before making a decision. As a conversion action, a call for a measurer to an object and the development of a repair estimate can be used.
Method 11. Yandex Direct for apartment renovation
This is probably the most famous method that almost everyone has tried, but at the same time, it brought disappointment to 97% of those who tried it.
However, seeing how the failed ones set up Direct, I do not see anything surprising in this.
Important! Recipe for failure: Add 10 words, cook 1 ad for them, set a bid per click and put money into your account ...
Yandex Direct, if used correctly, gives very cool results both in Moscow and in the regions.
Important! In Moscow, the minimum cost of an application for apartment renovation is 250 rubles.
However, in order to achieve this result, it is necessary to work closely both on the advertising and on the site itself. You need to understand that conversion into an application and its cost directly depends on your proposal and portfolio.
Yandex Direct has a number of tools:
- (in the search results on Yandex);
- (on information sites);
- (return of visitors who meet the conditions you need);
- (show ads to a base of potential customers, collected, for example, using two-step sales);
- (show ads to the audience according to certain rules in the desired geolocation).
8 stages of setting up Yandex Direct:
- Competitor analysis;
- Study of your potential clients;
- Collecting and working out basic key phrases, from which in the future we will collect a wide range of queries (in other words, parse);
- Parsing, cleaning, ungrouping requests;
- Writing selling advertisements;
- Setting up web analytics and;
- Uploading advertising campaigns (RK) to your Yandex Direct account + setting;
- Conducting advertising campaigns after launch, with revision and optimization of advertising campaigns.
Method 12. Google AdWords
This channel is not yet widely used in RuNet due to its greater complexity, but in some cases it is more profitable and cost-effective than Yandex Direct.
Google Adwords has a huge range of ad serving tools for a variety of conditions.
To describe them, you will need a separate huge article or a mini-book of more than 1 dozen pages.
But, since I want to give you benefits within the framework of this article, I have made for you a selection of articles on third-party resources, which I recommend to study:
And finally, a few tips on what interests of the audience you can advertise:
- competitors;
- residential complexes in the area;
- developer;
- etc.
Method 13. SEO-promotion of an apartment renovation website
Perhaps the most profitable way to attract potential customers. Keep in mind that by promoting your own website, you are investing in your tool.
You can promote the site both independently and with the help of specialists (here the main thing is to find someone responsible and caring for your result and not fall into the hands of a streaming agency that “cuts” money from gullible clients without giving a result and without carrying out any work aimed at your achievement of the result).
The main thing to remember is that such a specialist won't work for the price of a streaming agency! There are, of course, exceptions, but they are exceptions!
So, what work needs to be done on the site to become a niche leader:
- analyze competitors in Yandex search results (we use the service);
- build a semantic core(a list of search queries for which people are looking for a solution to their problem and which you are solving);
- clean and ungroup collected queries so that the result is a group of requests, for each of which a separate page of the site will be created (for working with the semantic core, I recommend and);
- create a competent site structure based on the resulting groups of requests;
- draw up technical specifications on the text based on an analysis of the current issue of Yandex;
- write text according to the prepared TK (we use the exchange of texts and);
- place everything on the site;
- perform SEO-optimization of pages(SEO tags title, description, keywords, h1, internal linking);
- speed up page indexing in Yandex and Google;
- install analytics systems: Yandex Metrica and Google Analytics to the site, set up goals;
- tune robots.txt;
- configure webmaster panels: Yandex.Webmaster and Google.Webmaster;
- register site in authoritative directories of firms / sites;
- carefully select sites for placing paid perpetual links in exchanges and (we use tools and to select links);
- regularly add thematic and interesting articles to the site thereby expanding the coverage of your target audience;
- regularly analyze site positions by search queries (we use services and);
- install CallTracking and manage your customer base in CRM (we recommend a simple all-in-one or more advanced system)
- conduct site analytics on a regular basis using Yandex Metrics / Google Analytics.
Method 14. Selling website for apartment renovation
I recommend to have a website without fail and constantly work on its improvement, filling and promotion. The site is your asset, which, with the right attitude, grows and grows your business, attracting the clients you need on autopilot!
The topic is very capacious and will take a separate huge article or even a mini-book of several tens of pages.
Therefore, I will give a few theses:
- site engine (CMS): often, with a head enough free;
- indicate Your specialization and geo-referencing in a prominent place on the site;
- avoid banal unsubstantiated phrases, they say, "high quality, inexpensive, free ..." and excessive officialdom in the texts;
- schedule a sequence repairs for different typical situations (new building, cosmetic, on premises) and prices. Keep in mind that not everyone can have the money for turnkey renovations - mortgages, parallel rental housing, etc. are aggravating factors.
- portfolio of works with convenient filtering(by style, by room, by the amount of work, etc.), provide each submitted project with a description indicating the details and complexities of the project;
- every text should contain nuances and describe them(for example, why you need 5 bags and not 1 to level the walls);
- show in detail how the process of interaction with you takes place, make beautiful and juicy visualizations, for example, show a beautiful catalog, finishing options that the measurer brings with him and other marketing materials;
- clear reasonable prices(the difference between an economy and a premium for a set of works, with or without material), i.e. a person should not have any questions and everything should be transparent;
- ryzny sites for different audience levels(it is impossible to combine economy and premium on one site, different things are important for each audience and accents for them need to be done in different ways);
- invest in content, which will involve you in getting to know you and build your personal brand (or the brand of your company), at least 10-15 tr. per month or create it yourself (this is even better, because it will be expert);
- be patient since most of those who have visited your site are looking at the future, as a vivid example, a person has a toilet bowl leaking, he is looking for a specialist for the future, when the leak is too strong. Your task is to hook this audience and be remembered by them, so that if necessary they will turn to you;
Method 15. Landing Page
Landing Page is a one-page site whose task is to give a clear answer to the user's request, close all his objections, build trust and organically lead to either a main conversion (for example, calling a measurer) or an intermediate one (for example, getting free in exchange for contact information ).