Interesting ads for the sale of an apartment samples. An example of a good advertisement for the sale of an apartment
how to correctly compose an advertisement for the sale of an apartment - why is it so important, how to reduce advertising costs and attract a buyer.
Most buyers don't bother writing an ad. More precisely, they do not think over its content. Then they spend money on advertising, place them in numerous media outlets and portals, and as a result, there are almost no calls from potential buyers.
In the end, after a long wait, there is a buyer, but by that time a considerable budget has been poured into advertising. Then there is a sale at a price that does not please the seller at all.
Want a more successful scenario? Then read on!
How to correctly compose an advertisement for the sale of an apartment: algorithm
Before composing your ad, be sure to look at analogues of other sellers or realtors. Choose the most attractive ones in your opinion and take the best from them.
It is possible to invent something of your own, but it is easier to do it on the basis of "chips" and developments on ads already tested by someone.
Especially realtors know how to correctly compose an advertisement for the sale of an apartment. But they will not voluntarily share their experience, so just watch and borrow from their ads.
How do you measure the effectiveness of your selected ads? Look at the number of views!
We determine and indicate the cost of the apartment
How to determine the price?
In order not to go into a serious analysis, there is a simpler scheme.
We find ads with apartments with similar parameters: district, street, type of layout (class), floor, number of rooms, condition.
Compare with the parameters of the apartment you are planning to sell and display the average cost.
Should we leave 50-100 thousand for bargaining?
As a rule, sellers do just that, they inflate the cost of an apartment in comparison with analogues by the size of the bargaining.
You can go the same way, but keep in mind that in this case, the attractiveness of your ad to the buyer will be lower.
Indicate the exact cost of the apartment and try not to use the words "There is a bargaining", "Urgent sale", "Urgent", etc.
Otherwise, be prepared for a serious discount on the cost of the apartment, since the goals to sell quickly and expensively are not very compatible.
If the ad does not receive calls from buyers (realtors do not count), then the price is not attractive to buyers.
Do not include the realtor's commission in the price of the apartment, if you have not concluded an agreement with an intermediary. This mistake leads to apartment downtime and long sale.
Photos in the ad
Practice has shown that high-quality photographs of an apartment in an ad increase the number of calls from potential buyers.
Therefore, do not be lazy to make a high-quality photo shoot, even if you have typical apartment with a normal layout.
You don't know for sure what the buyer will be interested in, so give him the opportunity to make virtual tour around your apartment.
How many photos should I include in my ad?
Usually, it is possible to post at least 5 photos. Therefore, consider that this is a critical minimum for you.
Photos in an ad are one of the important points in answering the question of how to correctly compose an ad for the sale of an apartment. Pay special attention to them, because buyers "love" with their eyes.
What to write about in your ad
Technical parameters of the apartment sold
Be sure to indicate:
- floor,
- footage (total / lived / kitchen),
- number of rooms,
- bathroom (separate / combined)
- balcony / loggia (insulated / sheathed)
Target your ad for a specific type of buyer
This method is similar to the sale of any product that focuses on its client and the apartment is no exception.
For example, indicate the proximity of the d / kindergarten, school, clubs, sports sections, the presence of a good d / playground in the yard, if you are counting on buyers with a child or a young married couple.
Write parameters that can attract many buyers
Infrastructure: the proximity of shopping centers, a view from the window, convenient parking in the courtyard, the presence of a park area, the remote location of busy highways.
Apartment: condition or renovation, condition or novelty of plumbing, presence of tiles in the toilet and bathroom, double entrance doors or interior doors made of natural wood.
But keep in mind that not everything that you value is also valued by your customers.
Add emotion
Leave the "dry" listings for the parameters of the apartment and add emotions to the rest of the text. The descriptive part of the ad.
In describing rooms, balconies, courtyards and even parking lots, use words that will create a positive aura for your apartment.
For example: a cozy apartment, a large loggia, a comfortable bathroom, a functional kitchen, a quiet green area.
I can’t imagine how to correctly compose an advertisement for the sale of an apartment without adding emotions to it! They are our everything, as they say. Especially if the buyer is a woman :)
Provide small purchase bonuses
For example, household appliances, furniture. By the way, the kitchen stove must be present, so immediately decide whether you leave the one you use, or buy and install another (cheaper) for the buyer.
Contacts and address
Many buyers indicate the address of the apartment along the street on which the house is located, that is, the police address, completely forgetting about stops.
Realtors, on the other hand, indicate stops and their ads have a greater response from potential buyers.
The second feature that increases the popularity of your ad is street directions that are known to everyone (by hearsay). But this method works effectively if your house is located on an unfamiliar street or alley.
Also in the ad, indicate that the owner is selling the apartment. Of course, this will attract most of the realtors to you and they will jam you with calls, but it will also give a sign to buyers that there is no realtor's commission here.
Today you learned how to correctly compose an advertisement for the sale of an apartment, what to indicate to attract buyers, increase the number of views.
See with a live example how to correctly compose an advertisement for the sale of an apartment
a short video where I show, using a live example, how you can improve your apartment sale ad in order to increase the number of customer calls. Look and don't say you didn't know! :)
Where to submit an advertisement for the sale of an apartment in Penza? How to compose an advertisement for the sale of an apartment?
Newspapers of Penza: "From First Hand", "From Hand to Hand", "Happy Chance". You can also submit an advertisement for the sale of an apartment in free newspapers, which you often find in your mailboxes. Internet resources. Free classifieds sites such as "Apartments in Penza. RU", "bazarpnz.ru," "Hand in hand", "Penza building portal.", Etc.
We compose an ad. To attract potential buyers, try to indicate complete and reliable information in the ads, namely: address - street and house number, floor / number of storeys of the house, wall material - brick / panel, apartment area - total / living / kitchen sq.m., location - corner / not corner, the presence of a loggia / balcony glazed / not glazed, adjoining / separate rooms, combined / separate bathroom. Additional information: metal entrance door, the condition of the apartment, the presence of tiles in the bathroom, the condition of pipes, plumbing, the presence of plastic windows, etc. Be sure to indicate the price of the object. This will save yourself from unnecessary calls from the curious. You should not submit empty ads like: "Selling an apartment in the center". Such an ad will not arouse people's interest, since does not carry any semantic meaning.
Another way to find a buyer is by posting ads. Often, neighbors in the house, in the area, want to buy an apartment in your area, the parameters of which are suitable for yours.
We paste these leaflets on bulletin boards of house entrances, poles, bus stops in your and neighboring districts.
An example of an advertisement for the sale of an apartment:
For sale 2-room apartment on the street. Suvorov, 159.7 / 15-storey brick house, not angular, 72/34/11 sq.m. Excellent condition, after renovation, plastic windows, glazed loggia, separate bathroom in a tile, new plastic pipes, new plumbing, suspended ceiling, laminate flooring. The documents are ready. Free from accommodation and registration. Price: 3,000 thousand rubles.
From such an ad, the buyer sees the main characteristics of the apartment being sold, its condition, cost, and already determines for himself whether he is interested in it or not. You can add to this ad the location near the building of infrastructure: kindergartens, schools, sports complexes, shopping centers, shops, bus stops public transport etc.
If you have set an adequate price for your apartment, corresponding to the state of affairs in the Penza real estate market, and have correctly drawn up an advertisement, then the results will not be long in coming.
How to write an advertisement for the sale of an apartment? Perhaps this question is of interest to many realtors, as well as just individuals who want to get rid of their real estate. A competent ad attracts customers and buyers. Moreover, it is thanks to this feature that you can quickly resolve the issue of buying and selling property. Moreover, an ad written correctly and beautifully inspires confidence. Especially if it comes about internet publishing. There is enough deception here anyway. And I don't really want to come across "fake" offers for the sale of apartments. We have to constantly think about whether the deception is in front of us or not. And think about how to create an offer for the sale of property that will awaken the interest and confidence of buyers. So how beautifully to write an advertisement for the sale of an apartment? What will help in this case?
Description
The first step is to deal with the description of the apartment. Moreover, the information should reflect reality as much as possible. Your task is to get people interested in your proposal.
By description, it is customary to understand mainly the interior, condition and furnishings that will be in the apartment. The more detailed and qualitatively you make this item, the better. You can't lie - otherwise, soon the lie will be revealed. As a result, citizens will consider you a fraud. And it's good if they just refuse to buy housing. Most often, a false description leads to the fact that you are blacklisted by sellers. And even the most correct ad will no longer inspire confidence.
Address
That is, you will have to write the area in which the apartment is located, as well as the exact address: street, house, apartment. The last point can be omitted, but the presence of it will still push buyers to trust. Do not forget to write also the city where the sale takes place.
In principle, there is nothing difficult about this. Usually, both the seller and the realtor are fully aware of the address at which the property is being sold. As practice shows, buyers do not trust too much offers that contain only a description of the property, without an exact address. It's like buying a pig in a poke. Maybe the area itself will not fit, but the person will go to see the proposal.
Specifications
How to write an advertisement for the sale of an apartment? The next point to pay attention to is the characteristics of the housing. Or rather, the house in which this or that apartment is located.
When buying a home, many pay attention to the year the house was built and its number of storeys. Moreover, some people prefer higher apartments, and some - lower ones. That is, all this will have to mandatory indicate. Otherwise, you will be tortured with questions. This is at its best. At worst, no one will pay attention to your proposal.
Remember, the more complete information you provide, the better. After all, it is this indicator that will play a huge role for buyers. I would like to find out the most complete information about housing from the announcement in order to know for sure whether it suits you or not. Such proposals are credible. Especially if they were posted on virtual sites.
Environment
What else is worth paying attention to? Need to write a beautiful ad? The sale of an apartment is preceded by a study detailed description dwellings. And the seller must fully provide it. The more complete information he writes, the better.
In fact, for many, the so-called "environment" plays a huge role. This includes both neighbors and infrastructure. Try to describe all this in as much detail as possible. There is no need to rant, but you should not be too lazy to publish common features in your ad. In any case, such a technique will only attract attention.
If things are not very good with neighbors, the yard and infrastructure nearby, it is advisable to warn about this immediately. Otherwise, you will be accused of hiding important information. Consider this fact. Try not to lie, not to embellish, but to give only real-life information about housing.
Housing problem
How can you write your ad correctly? The sale of an apartment, as we have already said, is preceded by a preliminary study of the offer. And your task is to interest the buyer. But at the same time, do not lie to him and do not speak false information... Lies will be revealed sooner or later anyway. Then you have to look for an excuse. This is an unnecessary negative point that is best avoided.
Remember - a good ad offers a detailed description of the subject of sale. And you will have to indicate all the information that you only have. In particular, with regard to the basic characteristics of housing. This includes: the size of the rooms, the total living / non-residential area, the presence / absence of a balcony (loggia), a description of the bathroom. The presence of this information will only draw attention. But the absence thereof, on the contrary, will scare away the buyer. After all, he will not be exactly sure which proposal he is signing up for. The main thing is not to lie about the footage. You can be asked for a plan of the apartment at any time. All information will be reflected on it in real terms.
About owners
How to write an advertisement for the sale of apartments? What features should you pay attention to? The fact is that many are concerned about the number of owners. And in general, how much is at the personal disposal of the real estate in question.
That is, you must publish information about this directly in your proposal. It is usually written after a detailed description of the dwelling. As a rule, it is advisable to clarify also the question of registration - were minor children registered in the apartment.
Most of all, citizens are interested in proposals without this feature. And with one single owner. At the same time, it is desirable that the property be at the personal disposal of the seller for more than 3 years. This will get rid of additional costs in the form of paying taxes. Therefore, always specify:
- how many owners are there in the apartment;
- how long the property has been owned;
- the presence of registered minors.
Price
Do you want to write your ad correctly? The sale of an apartment is facilitated, as a rule, by the value corresponding to the characteristics. So, it should also be written. Some people do without this point, but it is better not to neglect it. In particular, when it comes to placing an offer for sale on Internet sites.
Keep in mind - too high a price will be repulsive. The same as the underestimated one. If you work on behalf of an agency, it is worth indicating the cost of housing, taking into account your margin for the provision of the corresponding transaction support service. The main thing is to remember about the compliance of all characteristics and the price tag for housing.
By the way, if you do not indicate this item, most likely, there will be much fewer calls from customers. All this is because for many a huge, sometimes decisive role is played by the price category of housing. A real estate deal is a decent spend. I always want to know exactly what to count on in this or that case.
Feedback
How to write an advertisement for the sale of an apartment beautifully? Examples of the most successful offers necessarily include the so-called contacts for feedback from the seller. Without them, you will definitely not be able to complete the deal. In any case, no one will be able to contact you in order to make an appointment and assess the condition of the housing "live".
Contacts are written at the very end of your offer. Much depends on who the seller is: the owner or the intermediary (real estate company). In the first case, it is enough to indicate only your own personal number... It is also preferable to write down the time at which you can call without problems regarding the sale and purchase. E-mail, Skype and other "messengers" for communication with the owner are welcome.
If we are talking about accompaniment by a real estate company, then in addition to the above points, you should also indicate contacts for communication with the relevant company. This way you will definitely not miss a single call. Moreover, potential buyers will know exactly how the deal will happen (with or without escort). It is very important. Some prefer to apply only to offers from private individuals, while others, on the contrary, trust more only real estate agencies. This is everyone's personal choice. But the more real contacts you write for feedback, the better.
Photo
How to write an advertisement for the sale of an apartment? Honestly, words alone are usually not enough to get customers to contact you. And even more so in order to quickly conduct a transaction for the sale and purchase of real estate.
What else is required? As practice shows, the presence of photos with the object of sale plays a huge role for the advertisement. Pictures must be of high quality and detailed. It is advisable to record everything that you described: each room, non-residential premises, bathroom, kitchen, hallway, as well as an entrance, a view from the yard, a balcony (if any), a yard. If additionally (this is no longer necessary, an extremely rare occurrence) attach photos of the area, it will be just great.
The main thing is that the images are new, fresh and reflect reality. Then buyers will be able to immediately assess how the price matches the quality of the offer. If everything matches, then you will definitely be called. Especially when there is a detailed description of the housing.
By the way, if possible, attach to the photographs a snapshot of the apartment plan with detailed footage and location of the premises. A very interesting technique that is used by many. Now it's clear how you can write a good ad. All of the above techniques will only contribute to the sale of an apartment.
Illustrative example
Now it's worth paying attention to specific example successful announcement. It's actually not that difficult to bring the idea to life. The main thing is to have detailed information about housing. And to publish it in the correct form is not so difficult.
How to write an advertisement for the sale of an apartment? Example of a successful bid:
"For sale 4-room apartment in the city of Kaliningrad at the address: Telman street, house 11, building B, apartment 3. German building built in 1946, brick. There is a basement and a garage on the territory, land of 7 acres (owned). living space apartments - 50 meters, non-residential - 20. Rooms: 11, 9, 20, 10 meters. Kitchen - 10 meters, built-in panels. Bathroom - 6 meters, combined, in a tile. Central heating, all meters are installed. Doesn't require repair. Glazed loggia, 6 meters, turnkey, suitable for expanding the room. Developed infrastructure: near a kindergarten, 2 schools, a park, parking, a shopping center, supermarkets. 10 minutes walk to the center. The neighbors are quiet, adequate: a married couple with a child and a young family without children. One owner. The apartment has been owned for more than 3 years, the estimated cost is 8,000,000 rubles, bargaining is possible. Call daily from 9:00 to 20:00, ask Alexander: XXXXXXX (where XXXXXXX is the subscriber's number).
Summing up
As you can see, this offer will attract buyers. It will be enough to attach photographs of housing to it - and you can put the property on public display. From now on, it is clear how to write an advertisement for the sale of an apartment. If you follow the above rules, you can easily attract attention to yourself.
Try not to use short template phrases without specifics. For example, " developed infrastructure". If you write this, be sure to indicate what exactly is located near the home. Remember: there is no exact ad template. Only some tips, rules and recommendations. By following them, you will quickly complete the transaction.
Today the situation on the real estate market is difficult - it is “worth it”. And you need to sell your apartment as soon as possible.
A well-written ad for sale is not a magic wand, but it can increase the chances.
Informativeness, originality, creativity - these are the components of success. All this applies to the announcement of the sale of an apartment.
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Informativeness
Create an ad with as much useful information as possible.
Parameters such as the footage of the apartment, floor, the presence of an elevator, the Internet and a concierge are now laid down in the electronic form of the announcement, so we will not talk about them, if only you submit an advertisement on the website on the Internet.
If you are submitting an advertisement to a newspaper, then they must be indicated.
How to describe the property for sale? Start with the merits of your apartment.
For example, “it’s warm in winter and cool in summer,” say a few words about good neighbors, a clean entrance, a cozy courtyard with a playground, etc. For many, this is important information.
Indicate specific facts - the presence of repairs, improvements, redevelopment. If it is, then is it legalized.
For many, the infrastructure of the area where the apartment is located is important... You can write about the proximity of shops, pharmacies, kindergarten or schools, clinics, public transport stops or the presence of parking and a barrier at the entrance to the courtyard.
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