Description of a studio apartment for sale examples. How to write an apartment ad
By submitting an advertisement for the sale of an apartment, are you sure of success and expect uninterrupted calls from those who want to buy your real estate? In reality, the reality is completely different. There are a lot of offers on the real estate market so that potential buyers notice your ad and call, you need to try to put in the short description exactly the information that will arouse interest and the desire to dial your number. Therefore, a correctly compiled ad on Avito and other apartment-selling sites, a successful photo shoot is half the task of attracting buyers.
Rules for compiling a selling ad
The purpose of the announcement is not to sell the apartment, but to attract buyers. You will sell it yourself. This requires slightly different actions and words that customers want to hear. We must not forget that agreeing with every word of the potential buyer is not worth it. You must act to protect your interests.
When posting an apartment for sale, follow these important rules:
- Consider the average cost of apartments like yours. If you can not objectively evaluate your property - invite a specialist. It is very important that the price is not overstated - you will be looking for a buyer for a very long time. Unreasonably low cost is not profitable for you and raises a number of questions from those who want to buy.
- An ad needs to be promoted. Every day new offers appear on the site, and yours goes down a few pages below. Apartment seekers may not get to your ad.
- Add real photos. There should be a lot of them.
- Prepare the apartment in advance. Remove all rubbish, clean, order. Throw away everything old and torn so that the apartment has a presentation. You may not know how soon buyers will want to see the object of purchase.
- The cost of the apartment must correspond to the repair.
- Place order on the landing.
- If the staircase is not cleaned, you will have to put it in order yourself.
An ad is a way to attract the attention of a potential buyer, so it must meet certain requirements:
- attract attention in the first 3 seconds of viewing;
- interest;
- make you want to call you;
- if the pictures are successful and the information is true, then arouse the desire to buy exactly your apartment.
In order for the ad to do its job, adhere to the long-established and successfully used rules for creating sales ads.
Remember! All words and phrases work only in conjunction. Therefore, expressions taken from different sources may not work. Use the words according to the principles and rules of compiling the selling text in your ad. Do not mindlessly copy from other sources.
Ad Content Structure
- The location of the apartment building. It is important to name the area, the distance to the bus and metro stops. Ideally, if you accurately measure the distance in meters or by travel time.
- Infrastructure. Do not miss the little things - it is important for parents that there should be a school, sections, parks, kindergartens, clinics, etc. For athletes and people promoting a healthy lifestyle, the availability of gyms, stadiums and sports grounds is important. For those who come home late from work, it is very convenient if grocery stores are near the house or a bus stop. But entertainment clubs and restaurants where loud music plays can be welcomed by a very narrow circle of people.
- In the apartment. Plastic windows provide silence and warmth in the apartment. List the advantages of flooring, repair, cleanliness of bathrooms - all back up with photos. Try to be objective and concise. Balcony (pluses of its availability). Tambour, common with neighbors.
- The presence or absence of a garage, parking space.
- The territory in front of the house (courtyard) - the presence of a playground, places for recreation.
Based on this information, a basic announcement plan is compiled:
- Heading. It should be bright, attractive. This is the first thing a visitor will see. If you are interested in this step, your ad will open.
- Subheadings. Must be intriguing, prompting the desire to read the entire ad.
- Ad body must contain the necessary words and phrases.
- Be sure to bulleted list. People, during the search, get tired of reading everything. Therefore, they run their eyes along the diagonal of the text. In this case, a brief listing of the advantages is very beneficial - you will be read.
- Conclusion Always a motivation, a call to action is left for the final part. After that, in no case do not have to persuade. No phrases like "you will like it."
What words must be used
There are words that make a person linger and read to the end. Other words interest and encourage calls. You may never have paid attention, but such words also affect you.
Trigger words are striking and catch the attention of the reader.
For instance:
- "From the owner";
- “No commission”;
- "comfort";
- "Magnificent" (for example, a view from a window);
- “Cozy” balcony, kitchen;
- "Final price." If you do not want to bargain and waste time.
Replace faceless sentences. For example, instead of “there are plastic windows,” write “Plastic windows will provide you with warmth.” Instead of “there is an AGV, a boiler”, write something like this: “You can heat the apartment at any time of the year.”
Forbidden words
In no case do not write:
- "Bargaining" or "bargaining is appropriate." By this you warn in advance that your apartment is not worth the money that you declared.
- "Urgent!" This word is playing against you. The buyer will blackmail you and lower the price. “Selling urgently in connection with the change of permanent residence” is a more suitable offer. It’s immediately clear that you are preparing to move and have assigned the final cost.
- Phrases that are not a reflection of reality. Do not promise and do not talk about what is not. You will not attract “your” customers, spend time on showing the apartment.
What photos attract the attention of buyers
On Avito it is allowed to set up to 16 photos in the real estate section for free. You need to take advantage of this. Make a photo shoot for your apartment. Put in order, give the presentation. If you live in this house, then it is not necessary to clean all things - give more aesthetics and accuracy.
The quality of the photos matters. If your phone does not give a clear beautiful image, be sure to use the camera. You can invite a professional. The perspective should be profitable. In the afternoon, turn on the light so that the room does not seem gloomy. Sometimes it’s more profitable to take photos at night, under artificial lighting. What to take pictures:
- courtyard, staircase;
- view of the windows;
- corridor;
- kitchen;
- toilet (communications pipes should be visible);
- bathroom;
- heating system (if there is a boiler - the room and the AGV itself);
- water heater (if any);
- each room from different angles;
- exit to the balcony;
- view from the balcony or window.
Most importantly, the photo should be the most attractive. Looking at it, a potential buyer will be interested in your apartment.
A few steps in selling real estate
If the ads only lure and cause interest in the object of sale, then a telephone conversation and inspection of the apartment directly lead to the transaction. Basic steps to be aware of:
- Avito message board - this is 20% of all potential customers. The remaining 80% seek housing on professional real estate sites. Place ads wherever you can.
- It is believed that the first, according to recent announcements, call realtors. Hope for a quick sale of the apartment, then be prepared for the fact that the process will drag on for 3-4 months.
- When calls begin to arrive, answer them correctly. Consider how you will engage in dialogue. No need to "rush" at each client with joy in his voice. People may think that you are eager to get rid of the apartment as soon as possible, which means that something is wrong with it. Your voice and speech should be calm, friendly. You need to speak competently. Use the information that only the property owner can know about.
- Prepare documents confirming your ownership rights.
- Get utility bills for the past year.
- You do not need to immediately show them to everyone.
- When inspecting the apartment do not say the word “no” to the wishes of customers. Create the impression of an understanding, but protecting your interests, person.
- Be sure to have several forms of deposit and sale contracts. If the client asks to wait with the sale until he solves his problems, ask. In matters of bidding can not be taken the word.
- Beware of scammers - do not invite anyone to the apartment, do not give the keys if you do not have time to show it yourself. A true buyer will not go looking at a house without you.
In order to sell the apartment faster, some owners illuminate the dwelling, the entrance. Others recite prayers and conspiracies. Sellers put icons in the apartment, shine the threshold. It is believed that this helps.
Among merchants, in the field of sales - their own ways to quickly sell goods. The main rule - you need to sell with a light heart and the desire that the apartment is bought and paid money. If you are forced to sell a home, but you don’t want it at heart, then the search term for a buyer may be delayed. Money for the goods should be more desirable than the object of sale.
When submitting ads to Avito or other real estate sites, write a small, interesting, informative text that is not boring to read. A little understatement and a desire to learn more about your offer will make you call. Photos, if they are made with high quality and reflect the real picture, will reduce the number of calls to the most accurate, from interested buyers. Show the apartment and conclude a deposit agreement (or immediately the contract of sale) - the last stage of work with the announcement. The next step is the transfer of ownership of the apartment in exchange for money.
Today the situation on the real estate market is complicated - it is “standing”. But you need to sell the apartment as soon as possible.
A well-written sale announcement is not a magic wand, but it can increase the chances.
Information content, non-standard, creative - these are the components of success. All this applies to an ad for the sale of an apartment.
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Informational content
Create an ad with the most useful information.
Parameters such as apartment size, floor, elevator, internet and concierge are now included in the electronic form of the announcement, so we won’t talk about them unless you place an ad on the website on the Internet.
If you submit an advertisement to a newspaper, then they must be indicated.
How to describe the housing for sale? Start with the virtues of your apartment.
For example, “it is warm in winter and cool in summer,” say a few words about good neighbors, clean entrance, a cozy courtyard with a playground, etc. For many, this is important information.
Indicate specific facts - the availability of repairs, improvements, redevelopment. If it is, is it legalized?
For many, the infrastructure of the area where the apartment is located is important. You can write about the proximity of shops, pharmacies, a kindergarten or school, a clinic, public transport stops or the presence of parking and a barrier at the entrance to the courtyard.
Where to place an ad for the sale of apartments in Penza? How to create an advertisement for the sale of an apartment?
Newspapers of Penza: "First-hand", "First-hand", "Lucky chance". You can also advertise the sale of apartments in free newspapers, which you often find in your inboxes. Internet resources. Sites of free announcements such as "Apartments in Penza. RU", "bazarpnz.ru," "Hand in Hand", "Penza Construction Portal.", Etc.
We make an announcement. To attract potential buyers, try to indicate complete and reliable information in the ads, namely: address - street and house number, floor / number of floors of the house, wall material - brick / panel, area of \u200b\u200bthe apartment - general / residential / kitchen sq.m., location - corner / non-corner, the presence of a loggia / balcony glazed / not glazed, adjacent / separate rooms, combined / separate bathroom. Additional information: entrance metal door, condition of the apartment, the presence of tiles in the bathroom, condition of pipes, plumbing, the presence of plastic windows, etc. Be sure to indicate the price of the object. This will save you from unnecessary calls from the curious. It is not necessary to submit empty ads such as: "For sale an apartment in the center." Such an announcement will not cause interest in people, because does not carry any semantic load.
Another way to find a buyer is to post ads. Often, housemates, in the area, want to buy an apartment in your area, the parameters of which are suitable for yours.
We paste these leaflets on bulletin boards of porches of houses, poles, bus stops in your and neighboring areas.
An example of an advertisement for the sale of an apartment:
For sale 2 bedroom apartment on the street. Suvorova, 159. 7/15-storey brick house, not angular, 72/34/11 sq.m. Excellent condition, after repair, plastic windows, glazed loggia, separate bathroom in tile, new plastic pipes, new plumbing, suspended ceiling, laminate. Documents are ready. Free from accommodation and registration. Price: 3 000 thousand rubles.
From such an announcement, the buyer sees the main characteristics of the apartment being sold, its condition, cost, and it already determines for itself whether it is interesting to it or not. You can add to this announcement about the location near the house of infrastructure: kindergartens, schools, sports complexes, shopping centers, shops, public transport stops, etc.
If you have set an adequate price for your apartment, corresponding to the state of affairs in the Penza real estate market, and correctly compiled an announcement, then the results will not be long in coming.
How to write an advertisement for the sale of a house so that it is interesting, and most importantly, contains the main information that interests buyers. Describing the living space as accurately as possible and creating its positive image in the mind of a citizen is the task of every seller who wants to sell his apartment faster.
Apartment Details
How to write an ad for the sale of an apartment or house? Before you start writing an ad, you need to decide on the basic information that fully characterizes the living space. Information must be reliable, but not expose the apartment in a negative light. If there are any points that can be attributed to negative ones, it is better to inform people about this when they come directly to inspect the apartment.
The announcement carries the task of interest in the citizen. It is not necessary to write false information to lure people. To explain the absence of the fact that was indicated in the announcement will be difficult. After that, a person will lose all desire to buy real estate from such a person.
Housing Details:
- The exact address where the apartment for sale is located. It is necessary to write the area where the house is located, as well as the street and house number. It is better not to indicate the apartment number, since it is not known who will read the announcement, and so that no one comes unexpectedly to your house, it is better not to leave such information.
The area must be registered, because if the citizen does not fit the area of \u200b\u200bthe apartment, then he will not spend too much time on calls, and will not bother the seller.
- Floor, as well as the presence of a balcony and elevator. This information is very important, for example, for the elderly, when buying an apartment is of great importance floor. Indeed, even if there is an elevator there, if it does not work, it will be difficult for them to climb.
- Number of rooms and living space. You must specify the exact number of square meters. m., based on the information contained in the technical documents for the apartment.
This is the basic information that the owner of the apartment must indicate in his announcement regarding the technical aspects of the premises, as well as its location. When compiling, you can use the form of such an announcement.
Read also Selling an apartment: the nuances you need to know about
Be sure to write your contact phone number and name, how the caller should contact you. You can specify several phones, as well as indicate the time when it is better to call.
Owners and value
How to make an announcement about the sale of an apartment if it has several owners? This is a very important point when choosing a property that excites buyers, since the presence of several owners can not only complicate the process of re-issuing securities, but also bring problems in the future.
In particular, this applies to cases when one of the owners is a minor, this can even result in the cancellation of the transaction, if the guardianship did not give approval for the sale.
Therefore, after the basic data on the apartment, you need to indicate how many owners the apartment has. Also, are the children registered there, or do they have their share there.
Additionally, you need to specify:
- how long the apartment has been in possession;
- the number of people who are registered in the living room.
When compiling an announcement, you must also indicate the price, because it is this fact that can tell a person whether to call the number indicated in it. If there is not enough money, then you can not waste your time, and continue to look for a more suitable option.
Many do not indicate the cost of the dwelling being sold, this may indicate that the owner can bargain. The possibility of bargaining may also be indicated in the proposal. Although some people are frightened by this item, as it can signal that the indicated price is too high.
Important! Underpriced, as well as overpriced, can push buyers away. If the housing is good in its characteristics, but the price is suspiciously low, any person will suspect some kind of catch.
You can make an announcement about the sale using only basic information, additional information can be reported already by phone or in person. This is especially true in cases where a citizen decided to put his proposal not on the Internet, but in the newspaper or stick them on bulletin boards.
When the Internet is also used for sale, you can upload photos of the apartment. Requirements for them:
- they should be new or made relatively recently;
- it is advisable to photograph all the rooms to show their condition;
- photos should be clear.
Read also On the possibility of selling a house without the land on which it stands
If possible, then among the photos you can put a plan of the living space. This will serve as a potential buyer a clear example of the location of each room.
You can also specify:
- the presence of transport branches nearby (metro, buses, etc.);
- parks and other places of rest, which are located around the house;
- the presence in the area of \u200b\u200bkindergartens and schools, as well as other educational institutions (for families with children, this point is very important).
When an object is being built near the house, and while the area is not completely completed, it is better to inform about this as well. After all, having arrived at the apartment, the buyer will understand that for some time there will be very noisy.
A few points to consider when writing:
- When people describe their apartment, wanting to sell it faster, they often exaggerate the virtues and downplay the shortcomings, you can’t do this. It is necessary to write reliable information, making a large focus in a positive direction.
- Use a large number of abbreviations. If the reduction of square. m., many understand it, the designation 2 / 12P, can lead a person into confusion.
- You need to write correctly and do not try to minimize colloquial expressions.
You can use an ad template taken from the Internet. It is always easier to compose a document using an example. If a realtor is involved in the sale, then the compilation of the announcement can be entrusted to him.
Sample
For sale 3-room apartment in the city of Novosibirsk at the address: Kiev, house 32. The building was built in 1980, material: brick. The total area of \u200b\u200bthe apartment is 70 square meters. m. Of these, 10 square meters are in the kitchen. m., the bathroom is 6 square meters. m., corridor - 4 square meters. m., the rest of the area is divided into rooms.
There are meters, central heating. The apartment is in good condition and does not require repairs. It is located on the 6th floor, the house has an elevator. There is a built-in loggia, which overlooks the courtyard, on the sunny side. The loggia is fully glazed.
A 10-minute walk to the metro. Nearby there is a kindergarten and a school. The neighbors are not noisy, everyone has been living here for a long time. The area is clean.
The owner of the living quarters is alone. Two people are registered in the apartment. It has been owned for 7 years. Sale directly without the participation of a realtor. Cost - 6.000.000 rubles. You can call from 10:00 to 21:00. Ask Vladimir (phone number ...).
In order to start looking for a future tenant or buyer of an apartment (unless, of course, you are looking for it yourself), you need to declare your intentions - that is, place an ad. But first, the ad needs to be properly composed in order to be attractive and effective.
Where to begin?
“Before you sit down to make an announcement, decide on the price of the object,” advises the project manager of Real Estate Mail.Ru Nadezhda Egorova. - This should be an adequate market price. Overpriced will not interest buyers or tenants, and underestimated ones will cause their distrust. First of all, people pay attention to the basic parameters of the ad and the price, and only then they are interested in the details. "
The title of the ad should give a clear idea of \u200b\u200bwhat the person is selling or selling. For example: "I sell a one-room apartment," "I rent a room." If you are the owner of the apartment (and not an agent), focus on this right away. But it is better to refuse the turnovers of “beautiful apartment” or “beautiful house”.
Required fields
“If you place your ad on the Internet, try to provide as much information as possible about the object,” said Nadezhda Egorova. - Each nail and the color of window sills driven into the wall, of course, does not need to be described. Details should relate mainly to the condition of the apartment. Why is it important that the ad is verbose? The fact is that a number of large real estate websites have internal systems for rating and ranking ads. It means that the highest quality ads will be read by more users».
The announcement should indicate the main characteristics of the object: type of real estate, type of house, floor and number of storeys of the building, number and area of \u200b\u200brooms, size of living and non-residential area, type of bathroom, presence of a balcony, loggia and parking space, view from the window, remoteness from the metro and other transport, as well as available infrastructure.
As a rule, specialized publications (whether online sites or print media) have their own form for submitting an advertisement, which already has fields for filling in the main characteristics of the apartment. If there is no ready-made form (for example, if you are writing an ad for posting on social networks), you will have to write a description yourself. And do not forget to indicate the seller’s contact details in the ad (name, phone number, desired time for a call).
"Selling" apartment description
Try to put yourself in the place of a potential buyer or tenant and look at the apartment with his eyes. This will help you highlight the main advantages and not cling to the little things.
The main secret of a successful announcement is its brevity, says Maria Litnetskaya, CEO of Metrium Group. According to her, in addition to the main characteristics, an anchor is required in the text of the announcement - that is, the features of the apartment or house, on which you can focus the attention of buyers.
“It may be proximity to the metro, which is very convenient for people who use this mode of transport mainly. Or, for example, a good transport interchange near, which is important for car owners. For buyers with children, it is better to focus on the availability of a good school, kindergarten, sports facilities within walking distance. Even in the absence of all of the above, you can pay attention to the picturesque view from the windows, the presence of a concierge or a new repair, ”Litinetskaya explained.“ When describing the main feature, it is better to abandon the dry language and use brief emotional phrases with which you can quickly “get through”.
But it’s important not to overdo it.An abundance of details, as well as excessive brevity, are minuses that can push readers away, says Irina Derevenskikh, marketing director of the Sapsan group of companies. The wording “a large apartment near the metro” is definitely not enough, but you do not need to write an essay in three volumes.
Anna Chukseyeva, head of public relations “Hand to Hand”, advises you to indicate immediately such nuances as the presence of redevelopment. In addition, details such as the sunny side, good neighbors or the presence of a vestibule where you can store household items will be useful.
The rental announcement is made on the same principle as the sale announcement. However, according to Vadim Lamin, managing partner of Spenser Estate, there are a number of nuances here. Firstly, in addition to the technical characteristics and the address, it is important to indicate the location with reference to the metro (within walking distance or public transport). Secondly, you need to write about the lease term (daily, several months, long). Thirdly, it is important to describe in detail the condition of the apartment: repair, the availability of furniture and appliances, cable television, the Internet.
What can't be written in ads?
The main errors include the abundance of abbreviations. Ad text should not resemble a secret code."Wanting to save space, some owners write like this:" For sale is a two-room apartment, 2 / 12P, 42/28/5 sq. m, separate SU, m \\ m ", - cited an example CEO of Domofond.ru Eric Segerborg. - It’s difficult for a person who is far from real estate to immediately understand what this means: one-bedroom apartment for sale on the second floor of a 12-storey panel house, total area - 42 square meters, living area - 28 square meters, kitchen area - 5 square meters, separate bathroom, parking place. "
Negative descriptions should also be avoided - for example, about noise from the highway or loud neighbors. But going to the other extreme - masking flaws with vague wording - is also impossible. Buyers value honesty.
However, not all formulations are relevant in the ads, says Maria Litinetskaya. Some phrases will have the opposite effect and scare away the buyer. For example, “there is a multi-lane road without traffic jams” (which means constant noise from cars and air polluted with exhaust gases), “windows to the school site” (it will always be noisy in the morning), “a promising, actively building up area” (living on a construction site for several more years ), “Walking access to the station, from where you can easily leave in any direction” (mud, large human flows, crime), “a wonderful pond near the house” (damp and mosquitoes).
How to increase the appeal of an ad?
In addition to the description, it is necessary to add an apartment plan, as well as several photos with explanations. High-quality photos of the apartment - a business card that can attract a maximum of potential buyers. Irina Derevenskikh notes that photographs must be taken, and there should not be too many of them,but not too few. They should be enough to immediately assess the condition of all the premises of the apartment. This will not only help your potential buyer / employer, but also save your valuable time: a person will be able to understand in advance whether to call you with additional questions and an offer to meet. Otherwise, you will have to answer countless calls, which in fact you absolutely do not need.
Photos should be informative, that is, contain the main views of the apartment and the view from the windows. It is also worth placing a floor plan and the property itself.
Despite the fact that it is not provided for in bold in the text on bulletin boards, there is still the opportunity to highlight important information. You can highlight the most important with capital letters in the text (no more than 50 characters). For example, GUARDED YARD or FURNITURE AS A GIFT. But, again, do not get carried away.
And finally, the last. It is important to have a competent and structured placement of information, rather than the design of the advertisement itself. Do everything so that your option is found by someone who is looking for exactly such an apartment by location, area, cost. As a rule, real estate search systems on specialized sites are multi-stage and include a lot of parameters. Do not be too lazy to specify each of them most accurately in order to simplify the search.
Lyudmila Vinogradova