The best description of an apartment for sale. Text for a real estate agency: examples of how to write selling advertisements
Step 4. We prepare the apartment for sale, and ourselves for negotiations with the buyer
If your ad was compiled competently, and the price of the apartment was not overstated, then soon you will start calling and viewing your property.
And even before you invite people to show you the apartment, you should be a little prepared.
Pre-sale preparation - an integral stage of a successful transaction!
What should be done before showing the apartment to potential customers?
Below we consider 5 important points just before the apartment is shown:
1. Clean the porch and surrounding area.The entrance is the first thing the client sees. If there is a mountain of debris near it, graffiti is painted on the door or a dead cat lies nearby, then it is unlikely that a person will have positive emotions and the first impression will be spoiled. Even if you have a very good apartment with a new renovation, then either this type of entrance will completely discourage the desire to buy your property, or the buyer will ask for a big discount, which will be unprofitable for you, because we want to sell the apartment at the highest possible price, right? ! Therefore, do not be lazy and bring it into proper form: wash the windows in the entrance, replace the burned out bulbs, erase the inscriptions left by the vandals, create cleanliness at the entrance to the entrance.
2. Clean up your apartment. Do the cleaning inside your room, wash the windows. Remove excess furniture from the apartment if possible. Empty apartments are sold best, as the buyer does not feel her stranger and when examining the object often begins to speculate what furniture and in what place to put him.
3. Mask all visible flaws. If you have scratches on the floor or cracked stucco on the wall, then these “jambs” are best masked, because they will not show your apartment from the best side and the buyer will have many more questions. Lay the carpet where your floor is scratched, hang a picture to close a crack in the wall, and so on. Definitely, having hidden flaws, you will sell your object faster and more expensively, but at the same time, the moral and ethical side of such a disguise remains entirely on your conscience.
4. Give the room an aesthetic look. If you see hanging curtains that looked like yellow from time to time, or furniture was bought during the time of “Tsar Gorokh”, it falls apart or does not look modern, then you will need to get rid of this “antiquity”! Do not spare money to update the curtains, buy cheap, but nice paintings on the walls (they can even be taken with you after the sale), if only the room began to look more modern and aesthetic. IN major cities, where hundreds of real estate transactions are carried out in one day, there are even special services for pre-sale preparation of apartments, where 30-50 thousand rubles even from the old ruins will make a "sweetie". For example, selling an apartment in Moscow or St. Petersburg for 5-10 million rubles, you can quite afford to invest in pre-sale preparation of the object up to 100 000 rubles. After all, this amount will accelerate the transaction and increase the value of real estate.
5. Flavor the apartment. Smell is an important component of sales psychology. For example, the aroma of freshly brewed coffee or hot pastries at a subconscious level favorably affects the adoption of a positive decision to purchase an apartment. Now you know this and recommend that you use this “aromatic” technique.
Buyer questions and objections
Let's look at exactly what questions (objections) may arise with the buyer and how to work them out correctly.
Question 1.In principle, I like the apartment, but the price confuses me (I only have such and such an amount)
Answer: I can give you a little or leave such furniture (household appliances) as a bonus if the calculation is made within 3 days.
Question 2.We need to move in literally tomorrow. How fast can you free the apartment?
Answer: As soon as we draw up a deposit agreement, I will immediately begin the process of discharge from the apartment and will transport things, because we are all people and I understand your situation.
Question 3. I am confused by such and such a parameter (small kitchen, district of the city, condition of the house), and therefore I doubt whether I should buy your apartment?
Answer: i understand you, there are no ideal options, and I suggest that you purchase my apartment, as its other parameters (footage, cozy yard, developed infrastructure) is much more important for you, because you said it yourself, right?
As you can see, it’s worth speaking the client’s language, being attentive to his wishes, but also not agreeing to his terms.
In any case, your task is to receive money as a deposit as soon as possible by concluding an appropriate agreement. Of course, at a bargain for you.
Wipe dust, floors, fix curtains, tulle;
Remove all unnecessary things cluttering up the space. Ideally, the rooms should resemble a hotel room before guests check in;
Ventilate the room, do not venture on the eve of viewing the troubles of preparing a specifically smelling food: pickled cabbage, salads with garlic, fried fish. By the way, if the house smells of vanilla or freshly brewed coffee, then this, on the contrary, can positively affect the opinion of potential buyers;
Take care of the lighting - a dark entrance hall or a bathroom with a frail “Illich lamp” will spoil the first impression;
Try to arrange homework - it will not be good if, during viewing, a granny peeps from behind a door or a baby with a dog is running underfoot. Try to put the old woman in a chair at the TV, to carry away the child with some kind of board game, to take the dog, if possible, for a walk.
The main text must be a logical continuation of the title. Therefore, never end the heading with a period. For example, continue with the headline “Excellent bright and warm apartment”: in a certain district of the city it is sold at a remarkably low price. The main text turns the first impression (the one that arose during the notorious one and a half seconds of reading the headline) into a real interest in the advertised object and encourages a person to take a specific action: look at the apartment, clarify information about it, call the seller. An ideal advertising text necessarily answers the main questions of a potential buyer: What? What exactly is advertised and sold? Where? The exact address of the advertised property. Why? Why should the buyer purchase this particular apartment, and not another? How many? The price of housing. Who! Who posted this ad, landlord or realtor. Where? Phone numbers or other seller’s contact details to contact him. When? Specific time when you can call or make an appointment. Ending an ad is a call to a specific action. The “correct” final part, in turn, consists of two mini-parts, the first of which calls for action, and the second explains how to perform this action. For example: the first part: "Call us without delay, ..." the second part: "... by such-and-such number." Thus, you make it easier for the buyer his task and explain how he can buy an apartment, what number to call back to get more specific information or what address to come to see and evaluate the object of sale.
An example of a GOOD apartment ad
Headline: Cozy 2-room apartment for sale in the city center
Announcement text: Spacious, 55 square meters. m., 20 square meters. m. hall, 15 square meters. m. bedroom. The apartment is equipped with household appliances, a large kitchen - 11 square meters. m
The apartment is on the middle floor (5th floor, 12th floor house), the house has clean porches and elevators, good neighbors.
Favorable layout (vest), the rooms are located on the right and left of the corridor.
Spacious and comfortable loggia with new double-glazed windows, heated. It is suitable for creating an office or pantry for any things.
The house is in good technical condition, not old, built in 1995.
The apartment is in a pleasant repair, there remains a built-in wardrobe, kitchen, separate sale with all furniture is negotiated separately.
Convenient location in the city center will allow you, as a new owner, to use all the advantages of developed infrastructure.
Within walking distance are central stores, clinics, educational institutions, administrative buildings, stops public transport.
Dear customers, in this apartment I grew up and love her with all my heart, she has very good energy.
I always monitored the condition of the apartment, changed everything in a timely manner, it’s even a pity to leave. My apartment is looking for a new caring owner :)
Cost:2 300 000 rubles .
Apartment seller: Sergey, tel: 8-999-999-99-99.
Call right now and come to view, we will agree about the price.
For sale a warm, sunny, very bright 2-bedroom apartment. The apartment is cozy in good condition, not angular, rooms are isolated, PVC windows, glazed balcony, separate bathroom, counters for cold and hot water are installed, the entrance door is metal. Tambour into two apartments. Clean, well-kept porch, good neighbors. Quiet courtyard with a large playground. The house is located in a very good area of \u200b\u200bthe Left Bank. Near the stop of public transport "Supermarket (Dianova St.) and Lukashevich routes that allow you to leave in any area of \u200b\u200bthe city. Within walking distance of schools No. 28 and No. 49, kindergartens No. 198 and No. 183, a post office, a branch of Sberbank of Russia, Shopping Mall Magistral, Shopping Mall Summer. Documents are ready, net sale.
Documents are ready, exchange option. Mortgage possible military mortgagemortgage with maternity capital
Ad
Headline: Warm, sunny, very bright 2-room apartment for sale in the center of the Left Bank.
The apartment is cozy, in good condition, not angular, rooms are insulated, PVC windows, separate bathroom with a good repair, counters for cold and hot water are installed, new radiators are installed in the kitchen and in the bedroom, the entrance door is metal.
Favorable layout, spacious, an area of \u200b\u200b53 square meters. m., 19 square meters. m. hall, 14 square meters. m. bedroom. The apartment is equipped with household appliances and built-in furniture. Cozy glazed balcony, nice view from the window.
The apartment is in good repair, there are built-in closets in the hallway, a kitchen with an integrated dishwasher and an integrated hob.
The apartment is on the middle floor (7th floor, 9th floor building). Tambour into two apartments. Clean, well-groomed porch, good neighbors. Quiet courtyard with a large and beautiful playground.
The apartment is located in a landscaped area. Convenient location allows you, as a new owner, to take advantage of the developed infrastructure.
Walking distance to Lyceum No. 74, Lyceum 149 with a preschool department, gymnasium 139, two kindergartens, clinics, Magnit stores, Holiday construction hypermarket Ob, entertainment center Mayak, recently opened Lenta hypermarket, entertainment complex Arena Omsk, bus station, two stops of public transport. Nearby is Zarechny Boulevard, where you can stroll along the alley with children.
Cost:2 500 000 rubles .
Apartment seller: Ksenia, tel: 8-999-999-99-99.
Call now and come to view.
Similar information.
How to write an ad for the sale of apartments? Perhaps this question interests many realtors, as well as just individuals who want to get rid of their property. A competent ad attracts customers and buyers. Moreover, thanks to this feature, it is possible to quickly resolve the issue of buying and selling property. Moreover, a correctly written ad is credible. Especially if it comes about online publishing. There is already enough varied deception. And I don’t really want to stumble upon the "fake" offers of selling apartments. We have to constantly think about whether the fraud is in front of us or not. And reflect on how to make a proposal for the sale of property that will arouse the interest and trust of buyers. So how beautiful it is to write an ad for the sale of an apartment? What will help in this business?
Description
The first thing you have to do is to describe the apartment. Moreover, the information should reflect reality as much as possible. Your task is to interest people in your offer.
Under the description, it is generally understood to mean the interior, condition and atmosphere that will be in the apartment. The more detailed and better you make this item, the better. You can’t lie - otherwise the lie will soon be revealed. As a result, citizens will consider you a fraud. And it’s good if they simply refuse to purchase housing. Most often, an untruthful description leads to the fact that you are put on the "black list" of sellers. And more, even the most correct announcement will not cause trust.
Address
That is, you will have to write the area in which the apartment is located, as well as the exact address: street, house, apartment. The last point can be omitted, but the presence of this will still push buyers to trust. Do not forget to write also the city in which the sale takes place.
In principle, there is nothing difficult in this. Usually, both the seller and the realtor fully know the address at which the property is being sold. As practice shows, buyers do not really trust offers that contain only a description of the property, without an exact address. It's like buying a pig in a poke. Maybe the district itself will not work, and a person will go to see the offer.
Specifications
How to write an ad for the sale of apartments? The next point worth paying attention to is the characteristics of housing. Or rather, the house in which this or that apartment is located.
When buying a home, many pay attention to the year of construction of the house, and to its number of storeys. Moreover, someone prefers higher apartments, and some lower. That is, all this will have to be indicated without fail. Otherwise, you are tormented by questions. This is at best. At worst, no one will pay attention to your proposal.
Remember, the more complete information you provide, the better. After all, it is this indicator that will play a huge role for buyers. I would like to know from the announcement the most complete information about the housing, in order to know exactly whether it suits you or not. Such offers are credible. Especially if they were placed on virtual platforms.
Environment
What else is worth paying attention to? Need to write a beautiful ad? The sale of an apartment is preceded by a study of a detailed description of the home. And it must be fully provided by the seller. The more complete information he writes, the better.
As a matter of fact, for many, the so-called "environment" plays a huge role. This includes both neighbors and infrastructure. Try to describe all this in as much detail as possible. Do not rant, but the general features should not be too lazy to publish in your ad. In any case, such a technique will only attract attention.
If things are not very good with the neighbors, the courtyard and the infrastructure nearby, it is advisable to immediately warn about this. Otherwise, you will be accused of hiding important information. Consider this fact. Try not to lie, not to embellish, but to give only really existing information about housing.
Housing problem
How can I correctly write an ad? The sale of apartments, as we have said, is preceded by a preliminary study of the proposal. And your task is to interest the buyer. But at the same time, do not lie to him and do not tell false information. Lies will still open sooner or later. Then you have to look for an excuse. This is an extra negative point, which is best avoided.
Remember - good announcement offers a detailed description of the subject of sale. And you will have to indicate all the information that you only have. In particular, regarding the basic characteristics of housing. This includes: the size of the rooms, the total living / non-residential area, the presence / absence of a balcony (loggia), a description of the bathroom. The presence of this information will only attract attention. But the lack thereof, on the contrary, scare away the buyer. After all, he will not be exactly sure what proposal he subscribes to. The main thing - do not lie about the footage. You can at any time request an apartment plan. On it all information will be reflected in real sizes.
About the owners
How to write the text of an advertisement for the sale of apartments? What features are worth paying attention to? The fact is that the question regarding the number of owners worries many. Anyway, how much is the real estate in question at its disposal.
That is, you should publish information about this directly in your proposal. Usually it is written after a detailed description of the housing. As a rule, it is also desirable to clarify the question regarding registration - whether minor children were registered in the apartment.
Most of all, citizens are interested in offers without this feature. And with a single owner. At the same time, it is desirable that the property be in the personal possession of the seller for more than 3 years. It will get rid of additional expenses in the form of taxes. Therefore, always indicate:
- how many owners are in the apartment;
- how long the property has been in ownership;
- presence of registered minors.
Cost
Want to write an ad correctly? The sale of an apartment is facilitated, as a rule, by the cost corresponding to the characteristics. So, it should also be written. Some do without this item, but it is better not to neglect it. In particular, when it comes to placing offers for sale on online sites.
Please note - too high a price will push away. In the same way as understated. If you work on behalf of the agency, it is worth indicating the cost of housing, taking into account your mark-up for the provision of the relevant transaction support services. Most importantly, remember that all characteristics and the price tag for housing are consistent.
By the way, if you do not specify this item, most likely, calls from buyers will be much less. All this is because for many a huge, sometimes decisive role is played by the price category of housing. A real estate transaction is a decent waste. I always want to know exactly what to count on in a particular case.
Feedback
How to write an ad for the sale of an apartment beautifully? Examples of the most successful offers without fail include so-called contacts for feedback with the seller. Without them, it certainly won’t work out a deal. In any case, no one will be able to contact you in order to make an appointment and evaluate the condition of housing "live".
Contacts are written at the very end of your offer. Here a lot depends on who the seller is: the owner or intermediary (real estate company). In the first case, it is enough to indicate only your personal number. It is also preferable to write the time at which you can call without problems on the sale. E-mail, Skype and other "messengers" to contact the owner are welcome.
If we are talking about escort by a real estate company, then in addition to the points listed above, you should also specify contacts for communication with the relevant company. So you definitely will not miss a single call. Moreover, potential buyers will know exactly how the transaction will happen (with or without support). It is very important. Some prefer to apply only to offers from private owners, while others, on the contrary, trust only real estate agencies more. This is everyone’s personal choice. But the more real feedback contacts you write, the better.
Photos
How to write an ad for the sale of apartments? Honestly, words alone are usually not enough for buyers to contact you. And even more so in order to quickly conduct a transaction of sale of real estate.
What else is needed? As practice shows, the presence of photographs with the object of sale plays a huge role in the announcement. Pictures should be high-quality and detailed. It’s advisable to fix everything that you described: every room, non-residential premises, bathroom, kitchen, hallway, as well as staircase, view from the yard, balcony (if any), courtyard. If in addition (this is not necessary, an extremely rare occurrence), attach photos of the area, it will be just wonderful.
The main thing is that the images are new, fresh and reflect reality. Then buyers will be able to immediately assess how much the price matches the quality of the offer. If everything matches, then you will definitely be called. Especially if you have a detailed description of the housing.
By the way, if possible, attach a photograph of the apartment plan with a detailed footage and location of the premises to the photos. A very interesting technique that is used by many. Now it’s clear how you can write a good ad. The sale of apartments all the above techniques will only contribute.
Good example
Now, pay attention to a specific example of a successful ad. In fact, it’s not so difficult to bring the idea to life. The main thing is to have detailed information about housing. And to publish it in the correct form is not so difficult.
How to write an ad for the sale of apartments? Example of a successful bid:
"For sale 4-room apartment in the city of Kaliningrad at the address: Telman street, house 11, building B, apartment 3. A German building built in 1946, a brick. There is a basement and garage on the territory, land is 7 acres (owned). Total living area apartments - 50 meters, non-residential - 20. Rooms: 11, 9, 20, 10 meters. Kitchen - 10 meters, built-in panels. Bathroom - 6 meters, combined, tiled. Central heating, counters installed. Does not require repair. Glazed loggia, 6 meters, made on a turn-key basis, suitable for expanding the room. Developed infrastructure: nearby kindergartenik, 2 schools, park, parking, shopping center, supermarkets. 10 minutes walk to the center. The neighbors are quiet, adequate: a married couple with a child and a young family without children. One owner. The apartment has been owned for more than 3 years, Estimated cost is 8,000,000 rubles, bidding is possible. Call daily from 9:00 to 20:00, ask Alexander: XXXXXXX (where XXXXXXX is the subscriber's number).
To summarize
As you can see, this offer will attract buyers. It will be enough to attach photographs of housing to it - and you can put the property on public display. From now on, it’s clear how to write an advertisement for the sale of an apartment. If you follow the above rules, you can easily attract attention.
Try not to use short template phrases without specifics. For example, "developed infrastructure." If you write this, be sure to indicate what exactly is located near the housing. Remember: there is no exact ad template. Only some advice, rules and recommendations. Observing them, you will quickly make a deal.
how to make an advertisement for the sale of an apartment - why it is so important, how to reduce advertising costs and attract a buyer.
Most buyers do not bother composing an ad. More precisely, they do not think through its contents. Then they spend money on advertising, place it in numerous media and portals, and as a result, there are almost no calls from potential buyers.
In the end, after a long wait, there is a buyer, but by that time a considerable budget is being poured into advertising. Then there is a sale at a price that does not please the seller at all.
Want a more successful script? Then read on!
How to make an announcement about the sale of an apartment: algorithm
Before you make your ad, be sure to look at the analogues of other sellers or realtors. Choose the most attractive in your opinion and take the best from them.
It’s possible to invent something of your own, but it’s easier to do it on the basis of “chips” and developments on the announcements already tested by someone.
Especially realtors know how to make an advertisement for the sale of an apartment. But they will not share their experience voluntarily, so just watch and borrow from their announcements.
How do you measure the performance of your selected ads? Look at the number of views!
We determine and indicate the cost of the apartment
How to determine the price?
In order not to go into serious analysis, there is a simpler scheme.
We find ads with apartments having similar parameters: district, street, type of planning (class), floor, number of rooms, condition.
Compare with the parameters of the apartment you plan to sell and display the average cost.
Should I leave 50-100 thousand for bargaining?
As a rule, sellers do just that, they overstate the cost of an apartment compared to peers by the size of the bargain.
You can go the same way, but keep in mind that in this case the attractiveness of your ad to the buyer will be lower.
Indicate the exact price of the apartment and try not to use the words “There is a bargain”, “Urgent sale”, “Urgent”, etc.
Otherwise, be prepared for a serious discount on the price of the apartment, since the goals to sell quickly and expensive are little compatible.
If the ad does not have calls from buyers (realtors do not count), then the price is not attractive to buyers.
Do not include the commission of a realtor in the price of an apartment if you have not concluded an agreement with an intermediary. This mistake leads to an idle apartment and a long sale.
Photos in the ad
Practice has shown that high-quality photos of an apartment in an ad increase the number of calls of potential buyers.
Therefore, do not be too lazy to make a quality photo shoot, even if you have standard apartment with the usual layout.
You do not know for sure what will interest the buyer, so give him the opportunity to take a virtual tour of your apartment.
How many photos to place in the ad?
Usually, it is possible to place at least 5 photos. Therefore, consider that this is a critical minimum for you.
The photos in the ad are one of the important points in answering the question of how to make an advertisement for the sale of an apartment. Give them special attention, as buyers "love" with their eyes.
What to write about in an ad
Technical parameters of the apartment for sale
Be sure to specify:
- floor,
- meter (total / living / kitchen),
- number of rooms
- bathroom (separate / combined)
- balcony / loggia (insulated / sheathed)
Orient your ad to a specific type of customer
This method is similar to the sale of any product that focuses on its client and the apartment is no exception.
For example, indicate the proximity of the d / kindergarten, school, clubs, sports sections, the presence of a good d / playground in the yard, if you are looking for buyers with a child or a young married couple.
Write options that can attract many buyers
Infrastructure: proximity to shopping centers, window views, convenient parking in the yard, the presence of a park area, remote location of busy roads.
Apartment: condition or repair, condition or novelty of plumbing, the presence of tiles in the toilet and bathroom, double entrance doors or interior doors made of wood.
But keep in mind that not all that you value is also valued by your customers.
Add emotion
Leave the “dry” listings for the parameters of the apartment and add emotions to the rest of the text. In the narrative of the ad.
Use in the description of rooms, balconies, courtyards and even parking lots, words that will create a positive aura of your apartment.
For example: a cozy apartment, a large loggia, a comfortable bathroom, a functional kitchen, a quiet green area.
I can’t imagine how to make an advertisement for the sale of an apartment without adding emotions to it! They are our everything, as they say. Especially if the buyer is a woman :)
Provide small purchase bonuses
For example, household appliances, furniture. By the way, the stove must be present, so immediately decide whether you leave the one you use, or buy and install another (cheaper) for the buyer.
Contact and Address
Many buyers indicate the address of the apartment along the street on which the house is located, i.e. the police address, completely forgetting about the stops.
Realtors, by contrast, indicate stops and their ads have a greater response from potential buyers.
The second feature that increases the popularity of your ad is a street sign that everyone knows (by ear). But this method works effectively if your home is on an unfamiliar street or side street.
Also in the announcement indicate that the apartment is being sold by the owner. Of course, this will attract most of the realtors to you and they will charm you with calls, but it will also give a sign to the buyers that there is no realtor commission here.
Today you learned about how to correctly create an advertisement for the sale of an apartment, what to indicate to attract buyers, increase the number of views.
Look at a living example of how to create an ad for the sale of an apartment
a short video, where on a live example I show how you can improve an ad for an apartment for sale to increase the number of calls buyers. Watch and do not say that you did not know! :)