Description of a one-room apartment for sale examples. How to write an advertisement for the sale of an apartment
By submitting an advertisement for the sale of an apartment, are you sure of success and expect uninterrupted calls from those who want to buy your property? In fact, the reality is completely different. There are a lot of offers on the real estate market, in order for potential buyers to notice your ad and call, you need to try to put in a short description exactly the information that will arouse interest and the desire to dial your number. Therefore, a well-written ad on Avito and other sites selling apartments, a successful photo shoot is half the battle to attract buyers.
Rules for compiling a selling ad
The purpose of the ad is not to sell the apartment, but to attract buyers. You will sell yourself. This requires slightly different actions and words that buyers want to hear. We must not forget that you should not agree with every word of a potential buyer. You must act to protect your interests.
When placing an advertisement for the sale of an apartment, adhere to important rules:
- Consider average cost apartments like yours. If you cannot objectively evaluate your property, invite a specialist. It is very important that the price is not too high - you will be looking for a buyer for a very long time. An unreasonably low cost is not profitable for you and raises a number of questions from those who want to buy.
- The ad needs to be promoted. Every day, new offers appear on the site, and yours goes down a few pages. Looking for an apartment may not get to your listing.
- Add real photos. There should be enough of them.
- Prepare your apartment in advance. Remove all rubbish, bring cleanliness, order. Throw away everything old and torn so that the apartment has a marketable appearance. You can't know how soon buyers will want to see the item they're buying.
- The cost of the apartment should correspond to the repair.
- Put things in order landing.
- If the entrance is not cleaned, you will have to put it in order yourself.
An ad is a way to attract the attention of a potential buyer, so it must meet certain requirements:
- attract attention in the first 3 seconds of viewing;
- interest;
- arouse a desire to call you;
- if the photos are good and the information is true, then arouse the desire to buy exactly your apartment.
In order for the ad to do its job, follow the long-established and successfully used rules for compiling selling ads.
Remember! All words and phrases work only in conjunction. Therefore, expressions taken from different sources may not work. Use the words according to the principles and rules for compiling a selling text in your ad. Do not mindlessly copy from other sources.
Ad content structure
- The location of the apartment building. Here it is important to name the area, the distance to the bus and metro stops. Ideally, if you accurately measure the distance in meters or travel time.
- Infrastructure. Do not miss the little things - it is important for parents that there are schools, sections, parks, kindergartens, a clinic, etc. nearby. For athletes and people who promote a healthy lifestyle, the availability of gyms, stadiums and sports grounds is important. For those who return late from work, it is very convenient if grocery stores are located near the house or a public transport stop. But entertainment clubs and restaurants where loud music plays can be welcomed by a very narrow circle of people.
- By apartment. Plastic windows provide silence and warmth in the apartment. List the advantages of flooring, repairs, cleanliness of bathrooms - back up everything with photographs. Try to be objective and concise. Balcony (pros of having it). Tambour shared with neighbors.
- The presence or absence of a garage, parking space.
- The territory in front of the house (yard) - the presence of a playground, places for recreation.
Based on this information, the main announcement plan is drawn up:
- Title. Should be bright and attractive. This is the first thing a website visitor will see. If you are interested at this stage, your ad will be opened.
- Subtitles. Should be intriguing, encouraging the desire to read the entire ad.
- Ad Body should contain the right words and phrases.
- Mandatory bulleted list. People, during the search, get tired of reading everything. Therefore, they run their eyes along the diagonal of the text. In this case, a short list of advantages is very beneficial - you will be read.
- Conclusion. Always a motivation, a call to action is left for the final part. After that, in no case should you persuade. No phrases like "you'll like it."
What words must be used
There are words that make a person stop and read to the end. Other words are interesting and encourage to call. Perhaps you have never paid attention, but such words affect you too.
Trigger words catch the eye and grab the reader's attention.
For example:
- "from the owner";
- "no commission";
- "comfort";
- "gorgeous" (for example, the view from the window);
- "Cosy" balcony, kitchen;
- "final price". If you don't want to haggle and waste your time.
Replace faceless sentences. For example, instead of "there are plastic windows," write "Plastic windows will provide you with warmth." Instead of “there is an AGV, a boiler”, write something like this: “You can heat an apartment at any time of the year.”
Forbidden words
Never write:
- "Bargaining" or "bargaining is appropriate." By this you warn in advance that your apartment is not worth the money that you declared.
- "Urgently!" This word plays against you. The buyer will blackmail you and lower the price. “I will sell urgently in connection with the change of permanent residence” is a more suitable offer. It is immediately clear that you are preparing for the move and have set the final cost.
- Phrases that are not a reflection of reality. Don't promise or talk about things that aren't there. You will attract not “your” buyers, spend time showing the apartment.
What photos attract the attention of buyers
Avito allows you to post up to 16 photos for free in the real estate section. You need to take advantage of this. Make a photo shoot for your apartment. Put things in order, give a presentation. If you live in this house, then it is not necessary to remove all things - give more aesthetics and accuracy.
The quality of the photos matters. If your phone does not produce a clear beautiful image, be sure to use a camera. You can invite a professional. The angle must be profitable. During the day, turn on the light so that the room does not seem gloomy. Sometimes it is more profitable to take photos at night, under artificial lighting. What to photograph:
- yard, entrance;
- window view;
- corridor;
- kitchen;
- toilet (communication pipes must be visible);
- bathroom;
- heating system (if there is a boiler - the room and the AGV itself);
- water heater (if any);
- each room from different angles;
- exit to the balcony;
- view from balcony or window.
Most importantly, the photo should be the most attractive. Looking at it, a potential buyer will be interested in your apartment.
A few steps in the sale of real estate
If ads only lure and arouse interest in the object of sale, then a telephone conversation and an inspection of the apartment directly lead to a transaction. Basic steps to be aware of:
- Avito bulletin board is 20% of all potential customers. The remaining 80% are looking for housing on professional real estate websites. Post ads wherever you can.
- It is believed that realtors are the first to call according to fresh ads. Hope for quick sale apartments, then be prepared for the fact that the process will drag on for 3-4 months.
- When calls start coming in, answer them properly. Think about how you will conduct the dialogue. No need to "rush" at each client with joy in your voice. People may think that you are eager to get rid of the apartment as soon as possible, which means that something is wrong with it. Your voice and speech should be calm, friendly. You need to speak with knowledge of the case. Use information that only the property owner would know about.
- Prepare documents confirming your ownership rights.
- Get your utility bills Last year.
- You don't have to show them to everyone right away.
- When inspecting the apartment, do not say the word "no" to the wishes of buyers. Create the impression of an understanding, but protecting your interests, person.
- Be sure to have several forms of deposit and sale agreements. If the client asks to wait with the sale while he solves his problems, demand. In matters of bidding, you can not take a word.
- Beware of scammers - do not invite anyone into a residential apartment, do not give the keys if you do not have time to show yourself. A real buyer will not go to see the house without you.
In order to sell the apartment faster, some owners light up the dwelling, the entrance. Others read prayers and conspiracies. Sellers put icons in the apartment, shine the threshold. This is believed to help.
Among merchants, in the field of sales - their own ways to quickly sell goods. The main rule is to sell with a light heart and the desire to buy an apartment and pay money. If you are forced to sell your home, but in your heart you do not want it, then the search for a buyer may be delayed. Money for the goods should be more desirable than the object of sale itself.
When submitting ads on Avito or other real estate sites, make a small, interesting, informative text that is not boring to read. A little understatement and a desire to learn more about your offer will make you call. Photos, if they are of high quality and reflect the real picture, will reduce the number of calls to the most accurate, from interested buyers. Show the apartment and conclude a deposit agreement (or immediately a contract of sale) - the last stage of work with the ad. The next step is the transfer of ownership of the apartment in exchange for money.
Today the situation in the real estate market is difficult - it is "worth it". And you need to sell the apartment as soon as possible.
A well-written ad for the sale is not a magic wand, but it can increase the chances.
Informativeness, originality, creativity - these are the components of success. All this is applicable to the announcement of the sale of an apartment.
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informative
Create an ad with maximum useful information.
Parameters such as the area of the apartment, the floor, the availability of an elevator, the Internet and the concierge are now included in the electronic form of the ad, so we will not talk about them unless you are posting an ad on the site on the Internet.
If you are submitting an ad in a newspaper, then they must be indicated.
How to describe the property for sale? Start with the advantages of your apartment.
For example, “it is warm in winter and cool in summer”, say a few words about good neighbors, cleanliness of the entrance, a cozy courtyard with a playground, etc. For many, this is important information.
Indicate specific facts - the presence of repairs, improvements, redevelopment. If it is, is it legal?
For many, the infrastructure of the area where the apartment is located is important.. You can write about the proximity of shops, pharmacies, kindergarten or schools, clinics, stops public transport or the presence of a parking lot and a barrier at the entrance to the yard.
Where to place an advertisement for the sale of an apartment in Penza? How to write an advertisement for the sale of an apartment?
Newspapers of Penza: "From the first hand", "From hand to hand", "Lucky chance". You can also advertise the sale of an apartment in free newspapers, which you often find in your mailboxes. Internet resources. Free classifieds sites such as "Apartments in Penza. RU", "bazarpnz.ru", "From hand to hand", "Penza building portal.", etc.
Compiling an ad. In order to attract potential buyers, try to indicate complete and reliable information in the ads, namely: address - street and house number, floor / number of storeys of the house, wall material - brick / panel, area of \u200b\u200bthe apartment - common / living / kitchen sq.m., location - corner / not corner, the presence of a loggia / balcony glazed / not glazed, adjacent / separate rooms, combined / separate bathroom. Additional information: entrance metal door, condition of the apartment, the presence of tiles in the bathroom, the condition of pipes, plumbing, the presence of plastic windows, etc. Be sure to include the price of the item. This way you will save yourself from unnecessary calls from the curious. You should not submit empty ads like: "I'm selling an apartment in the center." Such an announcement will not arouse interest among people, because. does not carry any semantic load.
Another way to find a buyer is posting ads. Often, neighbors in the house, in the area, want to buy an apartment in your area, the parameters of which are suitable for yours.
We paste these flyers on bulletin boards, house entrances, pillars, bus stops in your and neighboring areas.
An example of an advertisement for the sale of an apartment:
For sale 2-room apartment on the street. Suvorov, 159. 7/15-storey brick house, not angular, 72/34/11 sq.m. The condition is excellent, after repair, plastic windows, glazed loggia, separate bathroom in a tile, new plastic pipes, new plumbing, stretch ceiling, laminate. Documents are ready. Free from residence and registration. Price: 3,000 thousand rubles.
From such an advertisement, the buyer sees the main characteristics of the apartment being sold, its condition, cost, and already determines for himself whether it is interesting to him or not. You can add to this ad about the location of infrastructure near the house: kindergartens, schools, sports complexes, shopping centers, shops, public transport stops, etc.
If you have set an adequate price for your apartment, corresponding to the state of affairs in the Penza real estate market, and correctly compiled an ad, then the results will not be long in coming.
How to write an ad for the sale of a house so that it is interesting, and most importantly, contains the main information that interests buyers. Describing a dwelling as accurately as possible and creating a positive image of it in the mind of a citizen is the task of every seller who wants to quickly sell his apartment.
Information about the apartment
How to write an advertisement for the sale of an apartment or house? Before you start writing an ad, you need to decide on the basic information that fully characterizes the dwelling. The information must be reliable, but not expose the apartment in a negative light. If there are any points that can be attributed to negative, it is better to inform people about this when they come directly to inspect the apartment.
The announcement has the task to interest the citizen. It is not necessary to write false information to lure people. It will be difficult to explain the absence of the fact that was indicated in the announcement. After that, the person will lose all desire to buy real estate from such a person.
Housing details:
- The exact address where the apartment for sale is located. You need to write the area where the house is located, as well as the street and house number. It is better not to indicate the apartment number, since it is not known who will read the ad, and so that no one comes unexpectedly to your house, it is better not to leave such information.
The area must be registered, because if the area where the apartment is located is not suitable for a citizen, then he will not spend too much time on calls and will not disturb the seller.
- Floor, as well as the presence of a balcony and an elevator. This information is very important, for example, for the elderly, when buying an apartment, the floor is of great importance. After all, even if there is an elevator, if it does not work, it will be difficult for them to get up.
- Number of rooms and area living quarters. You need to specify the exact number of square meters. m., based on the information contained in the technical documents for the apartment.
This is the basic information that the owner of the apartment must indicate in his ad regarding the technical aspects of the premises, as well as its location. When compiling, you can use the form of such an announcement.
Read also Selling an apartment: the nuances you need to know about
Be sure to write your contact phone number and name, how the caller should address you. You can specify several phone numbers, as well as indicate the time when it is better to call.
Owners and value
How to write an advertisement for the sale of an apartment if it has several owners? This is a very important point when choosing a property that worries buyers, since the presence of several owners can not only complicate the procedure for reissuing papers, but also bring problems in the future.
In particular, this applies to cases where one of the owners is a minor, this can even end in the annulment of the transaction if the guardianship did not give approval for the sale.
Therefore, after the basic data about the apartment, you need to indicate how many owners the apartment has. Also, are children registered there, or do they have their share there.
Additionally, you need to specify:
- how long the apartment has been in the possession;
- the number of people who are registered in the residential area.
When compiling an ad, you must also indicate the price, because it is this fact that can tell a person whether to call the number indicated in it. If there is not enough money, then you can not waste your time and continue to look for a more suitable option.
Many do not indicate the cost of the housing for sale, this may indicate that the owner can bargain. The possibility of bargaining may also be indicated in the offer. Although such an item scares off some, as it may signal that the indicated price is too high.
Important! A low price, like an overpriced one, can alienate buyers. If the property is good in terms of its characteristics, but the price is suspiciously low, any person will suspect some kind of trick.
You can make an advertisement for the sale using only basic information, additional information can be provided already by phone or in person. This is especially true in cases where a citizen has decided to place his proposal not on the Internet, but in a newspaper or paste them on bulletin boards.
When the Internet is also used for the sale, it is possible to upload photos of the apartment. Requirements for them:
- they must be new or made relatively recently;
- it is advisable to take pictures of all rooms to show their condition;
- photographs must be clear.
Read also On the possibility of selling a house without the land on which it stands
If possible, then among the photos you can put a plan of the living space. This will serve as a clear example for the potential buyer of the location of each room.
You can also specify:
- the presence of transport lines near the house (metro, buses, etc.);
- parks and other recreational areas that are located around the house;
- the presence in the area of kindergartens and schools, as well as other educational institutions(for families with children, this moment is very important).
When an object is being built near the house, and until the area is fully completed, it is better to report this as well. After all, having arrived at the apartment, the buyer will understand that for some time it will be very noisy there.
A few things to keep in mind when writing:
- When people describe their apartment, wanting to sell it faster, they often exaggerate the merits and downplay the flaws, which is not the way to do it. It is necessary to write reliable information, making a greater focus in a positive direction.
- Use a lot of abbreviations. If the reduction of sq. m., many people understand that the designation 2 / 12P can confuse a person.
- You need to write competently and do not try to minimize colloquial expressions.
You can use an ad template taken from the Internet. It is always easier to write a document using an example. If a realtor is involved in the sale, then the ad can be entrusted to him.
Sample
A 3-room apartment for sale in the city of Novosibirsk at the address: Kievskaya, house 32. The building was built in 1980, material: brick. The total area of the apartment is 70 sq. m. m. Of these, the kitchen accounts for 10 square meters. m., the bathroom is 6 sq. m., corridor - 4 sq. m., the rest of the area is divided into rooms.
There Are Counters, Central Heating. The apartment is in good condition and does not require repairs. It is located on the 6th floor, the house has an elevator. There is a built-in loggia that overlooks the courtyard, on the sunny side. The loggia is fully glazed.
The subway is a 10 minute walk. Nearby there is a kindergarten and a school. The neighbors are not noisy, everyone has been living here for a long time. The area is clean.
There is only one owner of the dwelling. Two people are registered in the apartment. It has been owned for 7 years. Selling directly without the participation of a realtor. The cost is 6,000,000 rubles. You can call from 10:00 to 21:00. Ask Vladimir (phone number ...).
In order to start looking for a future tenant or buyer of an apartment (unless, of course, you are looking for it yourself), you need to declare your intentions - that is, place an ad. But first, the ad needs to be properly crafted to be attractive and effective.
Where to begin?
“Before you sit down to write an ad, decide on the price of the object,” advises Nadezhda Egorova, head of the Mail.Ru Real Estate project. – It should be an adequate market price. An overestimated cost will not interest buyers or tenants, and an underestimated one will cause their distrust. First of all, people pay attention to the basic parameters of the ad and the price, and only then they are interested in the details.”
The title of the ad should give a clear idea of what exactly the person is selling or renting. For example: “I am selling a one-room apartment”, “I am renting a room”. If you are the owner of an apartment (and not an agent), focus on this right away. But it is better to refuse the revolutions “beautiful apartment” or “beautiful house”.
Required fields
“If you place your ad on the Internet, try to provide as much information as possible about the object,” said Nadezhda Egorova. - Of course, it is not necessary to describe each nail driven into the wall and the color of the window sills. Details should relate mainly to the condition of the apartment. Why is it important that the ad is detailed? The fact is that a number of large Internet sites about real estate have internal systems for evaluating and ranking ads. It means that the highest quality ads will be read by more users».
The advertisement must indicate the main characteristics of the object: type of property, type of house, floor and number of storeys of the building, number and area of rooms, size of residential and non-residential area, type of bathroom, presence of a balcony, loggia and parking space, view from the window, distance from the metro and other transport, as well as available infrastructure.
As a rule, specialized publications (whether websites or printed publications) have their own ad submission form, which already has fields for filling in the main characteristics of the apartment. If there is no ready-made form (for example, if you are writing an ad for placement on social networks), you will have to write the description yourself. And don't forget to include the seller's contact details (name, phone number, preferred time to call) in the ad.
"Selling" description of the apartment
Try to put yourself in the place of a potential buyer or tenant and look at the apartment through their eyes. This will help you highlight the main advantages and not cling to the little things.
The main secret of a successful announcement is its brevity, says CEO company "Metrium Group" Maria Litnetskaya. According to her, in addition to the main characteristics, the text of the ad must have an "anchor"- that is, the features of an apartment or house on which you can focus the attention of buyers.
“It can be proximity to the metro, which is very convenient for people who mainly use this mode of transport. Or, for example, a successful transport interchange nearby, which is important for car owners. For buyers with children, it is better to focus on the presence of a good school, kindergarten, and sports facilities within walking distance. Even in the absence of all of the above, you can pay attention to the picturesque view from the windows, the presence of a concierge or a new renovation, - Litinetskaya explained. - When describing main feature it is better to abandon the dry language and use short emotional phrases with which you can quickly “get through”.
But it's important not to overdo it. An abundance of details, as well as excessive brevity, are disadvantages that can alienate readers, notes Irina Derevenskikh, Marketing Director of the Sapsan group of companies. The wording “large apartment next to the metro” is definitely not enough, but you don’t need to write an essay in three volumes either.
Anna Chukseeva, head of public relations "From hand to hand", advises to immediately indicate such nuances as the presence of redevelopment. In addition, such details as the sunny side, good neighbors or the presence of a vestibule where you can store household items will be useful.
An advertisement for rent is made according to the same principle as an advertisement for sale. However, as Vadim Lamin, managing partner of the Spenser Estate real estate agency, said, there are a number of nuances here. Firstly, in addition to the technical characteristics and the address, it is important to indicate the location with reference to the metro (within minutes of walking or public transport stops). Secondly, you need to write about the rental period (daily, several months, long). Thirdly, it is important to describe in detail the condition of the apartment: repair, availability of furniture and appliances, cable TV, Internet.
What can not be written in ads?
The main mistakes include an abundance of abbreviations. The text of the ad should not resemble a secret cipher.“Wanting to save space, some owners write like this: “For sale kopeck piece, 2/12P, 42/28/5 sq. m, control system is separate, m\m,” said Eric Segerborg, CEO of Domofond.ru, as an example. - It is difficult for a person who is far from real estate to immediately understand what this means the following: a two-room apartment is for sale on the second floor of a 12-storey panel house, total area– 42 square meters, living space – 28 square meters, kitchen area - 5 square meters, separate bathroom, parking space.
You should also avoid negative descriptions, such as noise from the highway or loud neighbors. But to go to the other extreme - to mask the shortcomings with vague wording - is also impossible. Buyers value honesty.
However, not all the wording is appropriate in the ads, Maria Litinetskaya believes. Some phrases will have the opposite effect and scare away the buyer. For example, “there is a multi-lane road without traffic jams nearby” (which means constant noise of cars and air polluted with exhaust gases), “windows to the school grounds” (it will always be noisy in the mornings), “a promising, actively built-up area” (living at a construction site for a few more years ), “walking distance to the station, from where you can easily leave in any direction” (dirt, large human flows, crime), “a wonderful pond next to the house” (dampness and mosquitoes).
How to increase the attractiveness of an ad?
In addition to the description, you must add a plan of the apartment, as well as several photos with explanations. High-quality photos of the apartment - business card, capable of attracting a maximum of potential buyers. Irina Derevenskikh notes that photographs must be taken, and there should not be too many of them,but not too few. They should be enough to immediately assess the condition of all the premises of the apartment. This will not only help your potential buyer/employer, but also save your precious time: a person will be able to understand in advance whether it is worth calling you with additional questions and an offer to meet. Otherwise, you will have to answer countless calls that, in fact, you do not need at all.
Photos should be informative, that is, contain the main angles of the apartment and the view from the windows. It is also worth placing a floor plan and the property itself.
Despite the fact that bolding is not provided for in the text on bulletin boards, there is still an opportunity to highlight important information. You can highlight the most important in capital letters in the text (no more than 50 characters). For example, a SECURED YARD or FURNITURE AS A GIFT. But again, don't get carried away.
And finally, the last one. Competent and structured placement of information is important, and not the design of the ad itself. Do everything so that your option is found by someone who is looking for just such an apartment by location, area, cost. As a rule, real estate search systems on specialized sites are multi-stage and provide for a lot of parameters. Feel free to specify each of them as precisely as possible to simplify the search.
Ludmila Vinogradova