How best to make money in a crisis. So do not make money in a crisis
It often happens that plans for a happy and peaceful future suddenly collapse. It doesn't necessarily have to do with personal mistakes at work or bad business decisions. Globalization has affected everything the developed countries so strong that a simple layman has little effect when the economy of an entire state or the world is in a fever.
Therefore, it remains only to accept the realities of the current situation and experience the constantly recurring waves of the crisis, thinking over what kind of business to do in a crisis.
What to do in a crisis?
In a world where fictitious capital is many times greater than real capital, a crisis is not something new and surprising, but it always comes abruptly and at the wrong time. Untrained entrepreneurs lose their assets and employees lose their jobs.
There are 2 options for a businessman during an economic downturn:
- Trying to restore and establish your former business, which may not be in demand at this time.
- Find a new source of income in a completely different area, which is profitable even in a crisis.
To make the right choice, you need to determine whether there will be any demand for goods or services that were steadily bought in the pre-crisis period. If such prospects are not foreseen, then you should look for other niches for the implementation of your business projects, determining what kind of business to do in the 2016 crisis.
When the population is in dire need financial resources, companies that produce luxury goods and expensive durable goods are the first to suffer. If the question arises, leave money for food or pay a contribution to consumer credit, then the choice will be obvious.
Therefore, in order to successfully endure the consequences of the crisis, it is necessary to offer people goods and services that they will willingly allocate money for even in difficult times. economic situation. So, consider a business in a crisis - what to do in 2016 and make a profit.
What to do in the crisis of 2016 - the best ideas
Essential Goods
It can be, for example, medicines or clothes, but food remains the most demanded product. You have to cope with hunger and thirst at any time, so the food business is the least affected by the decline of the economy. Meat, bakery and confectionery products, water and alcoholic beverages - all these goods are taken off the shelves, regardless of the ruble exchange rate today and how much a barrel of oil costs.
A businessman is required to choose a specific niche, correctly present his product and attract buyers with a favorable price, which will play the most important role at a given time. Such a business can be started even from scratch in your kitchen, with only a passion for cooking and money for the first batch of ingredients. And this is perhaps the best answer to the question of what to do in a crisis in order to earn money.
Car repair
A new car is a big investment in times of crisis that most people are not financially ready for. Therefore, the repair and maintenance of old vehicles are in demand more than ever. During an economic downturn, there is also a good chance to get the necessary parts or an entire auto shop from a ruined businessman for next to nothing.
Blogging
Social networks and blogs are experiencing a peak in popularity, and you can make good money on this. A blogger is required to be able to create unique and interesting content for a specific target audience, and all income is based on ads that are placed on the site or used in the posts themselves.
Direct sales
This type of income is suitable for people who have a loose tongue and who can sell any product, sometimes even against the wishes of the client. An example can be taken from companies such as Avon or Oriflame.
What kind of business to open in a crisis - 15 relevant business ideas for 2017-2018
The most important thing is that this business does not require initial investments and the presence of an office.
Any investment during an unstable period is associated with a risk that many entrepreneurs are hesitant to take on their own. In these situations, they turn to a qualified specialist for help to analyze the situation and suggest what decision should be made. This is one of the best options what is profitable to do in a crisis, for economists left without work due to the crisis.
Educational courses
Even in the most difficult times, parents strive to give their child the best education, so the demand for talented tutors never falls. Moreover, the crisis affects the labor market. To get a decent job, many people attend various specialized courses in an effort to improve their resume in the eyes of a future employer.
cosmetic business
The desire of women to be attractive and take care of themselves cannot be broken by any crisis, this is a fact. Therefore, cosmetics sales remain high during the period economic instability. For many girls, the very fact of buying a new perfume or lipstick is a cure for stress and allows you to forget about pressing problems.
Preparing the property for sale
The real estate market is very sensitive to changes in the economy, during periods of recession it is extremely difficult to find buyers for new houses and apartments, people simply do not have enough savings. The only ones who do not feel the impact of the crisis in this market are home staging specialists. The task of these experts is to give the property the best presentation (make cosmetic repairs, arrange furniture correctly or remove an unpleasant smell from the room). Such work is best suited to designers or experienced builders involved in the repair of apartments.
Caring for the elderly
There are many elderly people who need daily care, but their relatives have too busy schedules, and they are deprived of the ability or desire to do it themselves. Starting an aged care service is not a bad business idea at any time. In addition, there are wealthy pensioners who want to see the world and have accumulated funds for this. You can help them realize their dream and at the same time make money on travel arrangements.
Environmental business
In recent years, the demand for environmentally friendly products has increased dramatically, both in the food industry and in the fashion world. Enterprises that do not harm the environment have become especially revered.
Sites for discounts and sales
Such resources are always in demand among consumers seeking maximum savings. But during the crisis, sites about promotions, discounts and sales acquire special value, bringing the owner good income from advertising.
remote employee
Large companies use any methods to reduce their costs. Issuing tasks for outsourcing allows you to get rid of the need to maintain an office and reduces wage costs. Remote workers also benefit. They do not need to spend money on travel and have the opportunity to control their schedule.
Online video creation
Going to the cinema is associated with considerable expenses, especially if there are popcorn lovers in the company. In this regard, and with the desire to save money, the Internet has replaced cinema visits for many people. The demand for high-quality online video has increased, and many sites have appeared where you can sell such content.
home business franchise
For those who are afraid to open a business on their own, there is an opportunity to buy a time-tested franchise that is designed for a business from scratch at home.
Online trading assistant
There are a number of online sites where you can profitably sell old or unnecessary things. However, many people do not know how these resources are arranged and how to work on them correctly. Such sites provide the opportunity to trade on behalf of others, and people willingly use the services of sales assistants who have a percentage of each transaction.
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Most people on our planet wonder about starting a business every day, but even more people are thinking about ideas for their own business.
A lot depends on the idea, because it lays the foundation for your future business. So that you do not waste time, nerves and, of course, money, you need to consider and analyze only really working business ideas.
What are working business ideas?
Working ideas for business include only those ideas that can bring you what you want and, most importantly, permanent profit. In an idea, you need to see something that no one else has been able to see.
How to understand that an idea for a business will work and you can make money on it?
The idea for a business will become working when opening your business will allow you to earn an amount of days, which in turn will pay off all the costs of starting a business. Do not rush to conclusions, because at first your business can bring you a good income, but a turning point may occur and your small business will slowly die.
Classification of business ideas
I classify all ideas, because it is more convenient to analyze them and make some forecasts about your future business. They are divided into three groups, namely:
- Highly promising;
- Unpromising;
- Medium perspective;
Now let's take a closer look and analyze each group.
Unpromising
The unpromising ones include those ideas, by implementing which you will receive a temporary profit. good example serve as the opening of an ice cream stall. From this example, it is already clear that the main profit will come only in the summer, and in the winter you, alas, will have to bite your nails. So opening a business based on such an idea will be empty and hopeless.
What ideas are suitable for starting a business in a crisis?
Medium perspective
Medium-term business ideas include:
- Office chair with footrest;
- Musical bathroom;
- Sweets with natural juice;
You can read about all this in the article about ideas for starting a business. It seems that everything is fine, these ideas can be developed, but will you make money on your business in 2-3 years or later? Optimists will say - yes, but you need to evaluate everything as it happens in real life.
One entrepreneur opened a company whose main service was to provide citizens with the necessary information. Kind of like a help desk. This company brought him good income, but with the development of the Internet, the service representing his company became simply unnecessary for anyone.
Hence a small conclusion: you need to think about the prospects of your business even at the "fundamental" stage, that is, at the very moment when an idea is thought up that should work. Let's move on and look at the last group:
Highly promising
Highly promising working ideas are related to a business that will generate income in five, ten and fifteen years. Such a business includes only one whose services will always be in demand. Based on this, you need to look for ways to create and develop your "precious" business. Such businesses include:
- Opening your own grocery store (people will always eat while they live);
- Opening a beauty salon (people will always want to look beautiful and this trend is growing every year);
- Clothing store (a person is simply forced to dress);
- Business related to the biological and chemical industry (there is a whole future behind these areas);
Conclusion: open a highly promising business based on working business ideas! Good luck to you!
Section: Tips
Publication date: 2017-12-08 18:06:26
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The thought put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer ...
The idea put forward in the title of this article has not only a deep, but also a double meaning, allowing you to answer the sacramental question - what to do with business in a crisis? After all, while some entrepreneurs are experiencing panic and losses during a crisis, others are making their own success story...
First of all, you need to understand what happens in a crisis in the three main segments of goods and services - for the rich, for the middle class and for people with incomes below the average.
Many economists and marketers agree on the following: the rich market remains relatively stable; the "middle class" market is rapidly shrinking, it is in a fever; the market for "those with below average incomes" is growing!
Why is that?
People who are considered to be rich, as a rule, have a good "margin of safety" and are in a big financial gap even from the middle class, which simply cannot be overcome. Many of them may lose millions or even billions without becoming poor. And so they will remain true to their habits. Here are just a market focused on the rich - quite narrow. And the competition is high. And the start-up costs for starting a business are extremely high. Therefore, starting to work immediately on it is quite difficult, both in a crisis and outside of a crisis. In general, it's a matter of taste.
The market focused on the middle class is very promising in normal times and covers the widest segment of goods and services. But the crisis always hits the middle class especially hard. Moreover, not only (or even not so much?) materially, but psychologically. During a crisis, the incomes of some representatives of the middle class fall to the state of "poverty" for objective reasons, but the majority begin to save heavily simply because of negative expectations, fear for their future.
Therefore, during a crisis, the market, oriented towards people with "below average" incomes, begins to grow rapidly precisely at the expense of the middle class, either former or frightened. For people with incomes below the average, there is simply no opportunity to drastically reduce their consumption.
Accordingly, during a crisis, it is the businesses that grow best that are focused on those who are not going to spend a lot and save every penny. And we need to help these people save money!
What kind of businesses might these be? The scope for new ideas is unlimited. And a few traditional ones - I can suggest:
- inexpensive and the most necessary food - people always want to eat and drink;
- budget catering - see "point one";
- pharmacies - what most people save on last;
— repair of clothes, electronics, household appliances — that in best years they just threw it away, in a crisis, most likely, they will try to repair it;
- stocks and second-hand - here, I think, nothing really needs to be explained;
- goods for children - diapers and sliders - this is something that few people will save on either ...
It is clear that in the price segment "below average" there is also fierce competition and earnings on one conventional unit of goods or services are much lower than in other segments. So you need to immediately tune in to work "according to the areas", attracting a mass client. How to do this is a topic for another conversation ...
But I promised to tell you about the second meaning of the phrase "in a crisis, businesses for the poor always grow." The point is that the crisis the best time start or expand your business for entrepreneurs who do not have enough start-up capital. A crisis is a time of especially wide opportunities.
Business in times of crisis: promising areas
The rent of office and production space at this time is the lowest, the cost of real estate, in principle, is also the lowest. At this time, it is easiest to find qualified specialists who are ready to work at this stage for a relatively modest remuneration. In addition, you can save a lot on equipment - in a crisis, it is easier to find good used options. Well, the competition, be that as it may, but falls. It is clear that it simply will not. But when and to whom, in principle, is it easy in business? Just remember that difficulties only make us stronger, and hurry to use new opportunities. After all, the crisis is also not eternal ...
Aleksey Voronin shared his thoughts with you
Tags: Money and business, Voronin
Profitable niches for trade: pilaf via the Internet, knives, optics and much more.
Since the establishment of commodity-money relations, trade has been one of the most profitable types of business. However, during a crisis, the question of what is profitable to trade becomes especially relevant. Which product will be in demand for sure: already well-known and “promoted” or innovative? Low or high price range? Domestic or imported production?
To understand which product to choose for promotion, you should analyze the market situation in various segments, the prospects for its development, evaluate distribution channels and the level of competition.
Market situation
Nowadays, citizens' incomes are declining, and this entails a decrease in their purchasing power. According to Rosstat, in 2015 the real disposable income of Russians fell by 4%, and in the 1st quarter of 2016 — by another 3.9%.
According to research by "Romir", approximately 70% of our compatriots in 2015-2016. began to save up to 10% on the essentials: groceries, clothes, shoes, and other non-food consumer goods.
Sociologists distinguish four types of buyers depending on their chosen cost-saving strategy (see Table 1).
Buyer type |
signs |
Behavior |
---|---|---|
"Optimizer" |
Men over 45 living in major cities |
Refusal from expensive brands (21%), switching to cheaper ones (31%) |
"Rationalist" |
High income people |
Make a shopping list (29%) and always follow it |
"bargain hunter" |
Women 35-44 years old, citizens with low level income, residents of small towns (100-500 thousand people) |
Purchase goods mainly through promotions (19%) |
"Thrifty" |
Residents of small settlements, low-income people |
They stock up on food for future use (16%), go shopping less often to keep their budget under control (22%) |
Similar trends are observed in online sales (see Figure 1).
Fig.1. How e-commerce is growing in Russia*
*Data are presented without taking into account online orders of ready meals, tickets, digital goods, bulk purchases
In 2015, according to Vedomosti, they grew by only 3% adjusted for inflation (excluding - by 16%). This is 2.5 times less than in 2014 (8% adjusted for inflation). In an average online store, the check “grew” by 8% and amounted to 4,050 rubles, the number of orders also increased by 8% (growth to 160 million)
According to Data Insight statistics, consumer interest has shifted from electronics and household appliances to budget goods: inexpensive clothing and consumer goods. At the same time, the share of premium brands and expensive goods has decreased. The leaders are sports goods, products for animals and children's assortment.
Summary: the situation on the market makes us think about the formation of a fairly wide range, designed for an audience interested in saving. At the same time, the quality should be acceptable, since competition in the low and medium segments has been and remains high. The marketing strategy should be targeted at different categories of citizens and take into account their preferred ways of saving.
What do buyers want?
Let's take a look at what commodity is profitable to trade today, using the example of successful startups and the most popular franchises (according to Forbs 2016).
Food: pilaf via the Internet
Food items are among the essentials. Even with austerity, buyers will never exclude them from consumer basket. So, in this niche you can take your place. This is exactly what the young entrepreneur Ilkhom Ismailov did. In 2014, he opened an online Uzbek food store Plov.com.
Starting capital - 1 million rubles from their own savings - was spent on equipping the kitchen and creating an order-taking website.
At first, the entrepreneur and his partners only sold pilaf, but in 2015 they expanded their assortment and began to offer sweets, salads, manti, pastries: sales increased by 88%. The online store's revenue in the period from January to April 2016 increased by 2 times compared to the same period last year.
The nearest plans include creating a franchise (there are already about 200 requests from potential franchisees) and opening a business offline: “We understand that we need to go offline,” says Ilkhom Ismailov. — In summer, people try to spend more time outdoors, in parks. We need to be where our customer is.”
According to the results of 2015, I. Ismailov became the winner of the “Young Billionaire School”, annually held by Forbs, and his project was recognized as one of the most promising.
Cooking at home: knives for amateur cooks
During the crisis, people began to visit cafes and restaurants less, but at the same time they still want to eat tasty and beautiful. This trend was noticed by entrepreneur Alexei Yakovlev and signed an agreement with Samura Cutlery, the largest manufacturer of steel and ceramic knives. By promoting the products of this company in the middle price category, you can interest amateur cooks in it. The idea justified itself: today, the Samura franchise (TOP-5 of the Forbs rating in 2016) has 250 points of sale (23 opened in 2015).
Initial investment - 250,000 rubles: involves the cost of equipping a retail outlet and purchasing a starting batch of knives. The franchisee's revenue is 3.75 million rubles, profit - 2 million rubles (knives are sold with a 160% mark-up).
Good vision for the price
Demand for health products is consistently high. This explains the success of icraft optics, a federal retail network stores that sell ready-made glasses and make them to order (has its own lens-turning workshop). Franchise TOP-12 of the Forbs rating. Currently, there are 130 own and 350 franchise outlets (120 opened in 2015).
Business geography - more than 100 cities. There are no royalties or lump-sum fees. For the entry fee (1.4 million rubles), franchisees receive commercial, lighting, medical equipment and a basic batch of goods.
The franchisor offers partners the opportunity to make up to 300% of the retail margin and, as a bonus, gives 50% compensation for advertising costs.
Revenue - 6 million rubles, profit of the franchisee - 3 million rubles.
For children's creativity
Investing in the younger generation is considered by most parents to be paramount and most profitable, therefore, among everything that is now profitable to trade, goods for children occupy one of the first places. Let's dwell on them in more detail.
If we talk about the offline format, then the franchise for the sale of kits for creativity "Orange Elephant" (TOP-15 Forbs rating) is successfully moving forward: 10 own and 422 franchise points. Franchisors have their own production in China of kits for drawing, modeling, design, decor. Today it is one of the most recognizable and rapidly growing chains of products for children, represented in 61 cities of Russia, as well as in the CIS, Europe, Asia, and South Africa. In 2015, 85 new Orange Elephant outlets were opened.
Initial investment - 250 thousand rubles. Estimated revenue - 7.5 million rubles, profit - 1.9 million rubles.
What is profitable to sell online?
Today, almost everyone can create their own online store. But not everyone knows what to fill it with. The editors of Segodnya invited experts to clarify this issue. Here are some of the categories they recommend for promotion and their marketing features to look out for (see below).
What kind of business can be done in a crisis
Table 2).
What to look out for |
||
---|---|---|
Souvenirs, gifts |
|
|
Goods for pets |
|
|
Hobbies (diamond mosaic, felting wool, paints, brushes, decoupage paper) and collectibles (stamps, coins, antiques) |
|
|
Goods for recreation and tourism |
|
|
But not everything depends on the popularity of a particular product. In order for trading to be successful, professionals recommend selling what you yourself are well versed in. If the seller is an expert in his product, the buyer treats him with confidence and quickly becomes a regular, recommends him to friends. This must be taken into account when choosing your trading niche.
Questions and answers on the topic
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What is the best business to do in a crisis
Not so long ago, crisis phenomena in the economy posed a real threat to most entrepreneurs. Today they have become so familiar that they are perceived in a completely different way. Truly successful businessmen have not only adapted to the permanent "crisis", but have also learned to take advantage of it.
It is impossible to deny the fact that the resources of the entrepreneurial market are limited and the situation on it is unstable. As for the demand for goods and services, it is not easy to predict it. Credit organizations they are in no hurry to issue loan obligations to everyone and everyone, as it was quite recently, and investors are losing their taste for financing interesting, but ambiguous projects that may not pay off.
Profitable business directions
It should be understood that the absence of losses is already a benefit. Thus, the type of activity that does not require global financial injections becomes the most viable in a crisis. And, I must say, the market has plenty to choose from!
Consulting companies agree that in difficult times for the economy, the service sector has an obvious advantage. Organizations providing services are the most profitable. The problem for a novice businessman who has chosen this kind of detail is usually rent. It is not necessary to hire employees at the stage of business formation: all work can be done on your own.
One example of a safe (even in times of crisis!) commercial activity is blogging. In some cases, the implementation of such a project will require the help of web developers, the cost of which services starts from $100. For this amount, you can get a concise, but working site.
The next safe business option is reselling. The “buy cheap, sell high” scheme has been in effect since ancient times. For a quick increase in turnover, it is difficult to come up with something more effective. Having engaged in reselling, it makes sense to adopt Internet technologies: in other words, to open your own store on the Web. The owner of a virtual outlet spends money only on maintaining the site, its advertising and, of course, on the purchase of goods.
What activities are relevant in a crisis
A profitable business is a business that is in demand, or relevant. Relevance is directly related to purchasing power potential customers, which, as you know, is also affected by the crisis. "Times of Troubles" make the consumer more far-sighted and, as a result, stingy. He won't waste money anymore. That's why the planning phase needs to figure out what consumers still can't refuse, and make a thorough analysis of their purchasing power.
In the West, the percentage of small businesses is much larger. Therefore, it makes sense to take a closer look at foreign trends and progressive solutions in this area.
European analysts have compiled a list of the five most promising areas of anti-crisis commerce. Here's what it looks like:
- 1.
Providing repair services. In times of economic instability, almost everyone is forced to abandon new acquisitions. True, for some it can be luxury items, but for someone - essentials.
Eight ways to make money in a crisis
But, one way or another, in a crisis, people suddenly realize that it is more profitable to repair many things that have become unusable. Why not give them that opportunity?
- 2. Fast food. Since restaurants and cafes lose their attractiveness in the face of a decrease in the purchasing power of the population (and the desire to have a bite in the middle of the day does not disappear), you can bet on fast food. Fast food will always be in demand.
- 3. Drug trade. This business requires an impressive start-up capital, but never loses its relevance: the demand for medicines is consistently high. By the way, medicines in the majority are not subject to VAT.
- 4. Sale stores. Stores like "Fix Price" or "second hand" in times of crisis multiply like mushrooms after rain, and each of them has a good chance. Low prices and constant discounts attract not only young people, as is commonly believed, but also all those for whom brands do not matter, but the price does.
- 5. Providing collection services. In a crisis, not only physical, but also legal entities turn to collection companies for help. Of course, debt collection is not a business that evokes pleasant associations. But in an era of general aggravation of stinginess, it is extremely relevant and profitable.
How to run a business in times of crisis
The ideal of a "crisis" business is a break-even enterprise. The task of the owner of such a company is to minimize negative changes in the level of liquidity. Only in this case, the business will not only survive, but also develop even in extremely unfavorable conditions.
To keep their company profitable, many businessmen turn to consulting agencies for help. But such measures do not always lead to a positive result, and, of course, require funds. There is no guarantee that the recipe for overcoming the crisis, proposed by the consultants, will work in a particular situation.
But there are other ways to keep a business going. One of them is to minimize third-party costs.
There are also rules that must be followed so that changes in the economic situation cause as little inconvenience as possible:
- Maintain the ability to shrink the business. With regard to the nature of the risks, new players in the market experience the same difficulties as existing enterprises. The most dangerous risk is a negative change in the level of liquidity. The decrease in demand is not so critical compared to the lack of funds for the development of the business. However, the decline in consumer purchasing power poses a threat to inactive business - that is, one that cannot "shrink" and "expand" as the case may be.
To minimize risks, you need to limit costs (primarily unreasoned) and avoid long-term commitments.
As you know, small businesses mainly spend money on rent and salaries of employees (and staff turnover in small businesses is usually high). To ensure "compression", the renewal of personnel will have to be abandoned, as well as the indexation of salaries. But even these measures do not guarantee keeping afloat. Only a flexible business model will help to truly control the situation.
- Strive to maintain liquidity. Low liquidity in a crisis will inevitably lead to the death of an enterprise (or even an entire industry). An example of this is the many construction projects that were never implemented due to the 2008 crisis due to lack of funds.
But if the leading manager is able to ensure at least some development of the enterprise in adverse conditions, the business has a chance.
- Seek and develop new opportunities. In fact, the crisis is a stimulus for development. This is confirmed by numerous examples. When the market situation changes for the worse, it is time to look for new economic niches. Many executives choose to "work in a parallel direction." For example, the owner of a firm supplying office supplies may pay attention to office furniture. There are more daring options: for example, opening a cafe at a bookstore. Crazy ideas in times of crisis have a special potential.
- Change and improve. A good leader knows how to take the initiative. He does not so much act under the pressure of circumstances as he is ahead of these circumstances. When drawing up a development plan, he must take into account all the possibilities, both for expanding and shrinking the business.
If an enterprise develops steadily and gradually improves under competent management, the onset of a crisis can only slow down these processes, but not nullify them.
What to do in a crisis
Creating a viable enterprise in an era of economic instability is a noble goal, but difficult to achieve. Any mistake in this field will have dire consequences. To minimize possible losses, a novice businessman must learn how to plan the distribution of investments.
A business plan should take into account a number of aspects: the amount of invested funds, the desired development timeline, income and expenses, and the number of employees. To assess the profitability of various business areas at a particular point in time, it is necessary to analyze the market. Identifying the most stable businesses, studying their policies and borrowing some business decisions is the surest way to succeed.
So, here is what the future business owner should take into account:
- trends in the area of the market that he is going to develop;
- investment in the production and promotion of services or goods;
- risks large and small;
- possibility of loss Money, Unexpected expenses.
It must be remembered that the funds allocated for business development, in a crisis situation, can become the basis for a rapid leap forward. You should pay attention to advertising (but do it wisely). And finally, it is necessary to calculate the profit that a business brings in "black times": in some cases, instead of trying to pull out a hopeless business, it is more reasonable to admit its failure and stop investing in a doomed project.
Western experience
Most of the progressive solutions are created and tested abroad. Both the New World and Europe have experienced many crises. Therefore, domestic entrepreneurs are advised not to lose touch with their Western counterparts, who have a lot to learn from.
And finally, the main thing that an entrepreneur should remember is that the most relevant anti-crisis business is not so much profitable as break-even.
How to increase sales in a crisis
Crisis threats can be leveled at a sufficiently high level and even used in favor of further increasing the level of sales. Read about how to do this in our publication.
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This article will focus on what kind of business activities you can do in the village. We'll cover five of the most promising directions rural business.
The crisis leads some people to poverty, while others do not change their financial position, and still others become even richer during the economic downturn. Of course, few people wish to be assigned to the first category. The bulk of people strive to be in the third or at least in the second group.
Crisis Definition
From time to time it happens that the harmony of our life begins to collapse under the influence of irresistible external forces. At the same time, the course of events and the way of things familiar to everyone are changing. Established views on the surrounding reality are also subject to revision. All this points to the onset of a crisis.
During such a period, it seems to many of us that life has come to an end, and the familiar world is sure to collapse. This state of affairs can cause shock to the business.
This is facilitated by:
- currency fluctuations;
- losses from broken transactions;
- new rules and laws for entrepreneurs, etc.
In such a situation, it seems to many that all the effort, time and money spent on creating their own business were wasted.
Making the Right Decision
In a crisis? Maybe give up and put up with everything? After all, it seems to many that the collapse has come, everything is already lost. However, don't be discouraged!
Consider the crisis as the next stage of business, which is sure to be followed by a powerful impetus in development. The recession of the economy should not become for you sometimes despair, but a motivation for making extraordinary decisions and active actions. If you do not find the answer to the question of how to make money in a crisis, then you need to learn proper management affairs, try to control all indicators and work processes, create a strong team of professionals and build a reliable management system. Only in this case, it will be possible to extract the maximum benefit from the misfortunes and troubles that have befallen your head.
What does the crisis lead to?
A recession in the economy of any state causes the following:
- decrease in consumer demand;
- tightening conditions for banks to issue loans;
- savings on wages;
- reduction in the number of employees and much more.
In this regard, sales in a crisis will certainly decline. Consumers are buying fewer products, which is hurting many small businesses. Surviving a crisis will require the use of non-standard methods, which we will discuss below.
Finding a new market niche
In a crisis, when there is a drop in consumer demand and fierce competition? One of the options for making the right decision can be finding a new market niche. Your business should become highly specialized, intended only for a small circle of consumers.
To determine the main areas of activity, it will be necessary to find in time the sphere of unsatisfied needs of people in the product or service they need.
How to make money during a crisis, taking advantage of this? Quite easy! First of all, it will be necessary to identify a special group of consumers who need products that are not available on the mass market. The most profitable business can be started by the one who makes a unique offer to his customers. This will be the exit to a new niche. It should be borne in mind that you can create a unique business using unusual ways of working with consumers.
There are a huge number of options to start developing a new direction. At the same time, it is important to remember that in order to successfully conduct business, you cannot stop there. This is especially true during periods of economic downturn. Working in a crisis requires a constant search for new market niches and ideas.
If you decide to start a new business...
Downturns in the economy at all times are a serious test for those who are representatives of medium or small businesses. The consequences of the crisis are different. The weakest during this period go bankrupt, and the strong survive. As far as far-sighted businessmen are concerned, they create new, most effective ways, allowing you to answer the question of how to make money in a crisis. These enterprising people waste no time developing strategic directions that help overcome the difficulties that have arisen with honor.
Many do not dare to open their own business in a difficult economic period, fearing failure and ruin. However, you need to start a business when you feel ready for it. At any time, this is not at all an easy task. There will always be something to interfere with. However, the good news is that you will become your own boss and master, and besides, you will stop working for "someone else's uncle."
Do not panic for those who planned to open their own franchise business. If we wait for the time when the crisis subsides, then the most promising niches will be occupied by other entrepreneurs. You risk being out of work.
Business ideas in a crisis should be well thought out. Of course, no one is immune from failure, but such a risk exists even in periods of stability. When choosing the direction of a new business that will be opened under a franchise, you will need to determine the sector in which a decline in sales is expected or there will be a demand for services that are not in demand during stable times.
One has only to carefully consider the first sector in order to understand which enterprises are not worth investing in. Their list during the crisis includes the construction and sale of gadgets, as well as expensive electronics, elite restaurants and much more. Survival in a crisis in these areas is possible only if there are powerful assets and there is no competition in the local market.
As for the second sector, it should attract the special attention of a novice entrepreneur. This is where you can earn a lot of money, despite the downturn in the economy. What are the crisis? These experts include:
- Outsourcing. This is a promising type of business, as many companies will seek to reduce their costs. To continue doing business successfully, they will have to outsource some non-core processes. There are quite interesting franchises that work with the offer of personnel outsourcing and outsourcing services.
- Consulting. This is the job of forecasting consumer demand for certain types services, to increase the motivation of staff and to increase the efficiency of its work. This type of activity feels great not only in times of a stable economy, but also during periods of recession.
- Service. This is the most profitable business in a crisis. Promotion to repair various office and production equipment always occurs during periods of cash shortage.
These are the most relevant business ideas in a crisis. The most worthy ways to earn money can be found by conducting a thorough analysis of the local market.
How to work in a crisis for an already open enterprise?
With the onset of a recession in the economy, running a franchise business will have to be somewhat reconsidered. It will take the maximum concentration of all efforts to keep things afloat. This is especially true for the sector in which the most risky types of business are located.
Managing an enterprise in a crisis will require the adoption of some unpopular measures for the team. Among them are the following:
- Staff reduction. To save your own business, some specialists will need to be replaced by outsourcers. This will cut costs by up to fifty percent.
- Reduction of current expenses. Save the company's money will reduce the cost of purchasing new equipment, organizing corporate parties, as well as the purchase of office supplies.
- Retention wages at the same level, despite the growth of the dollar and the euro.
- Investing only in property that will generate income. It can be securities, real estate, equipment, etc.
Sales during periods of decline in purchasing power
How to make money in a crisis, when there is a drop in consumer demand? What business will be the most profitable under these conditions? To answer this question, you need to ask yourself first of all: “What am I ready to spend my money on today?”.
Most likely, inexpensive goods, without which it is impossible to do without, such as shoes and clothing, will be in high demand among buyers. This is especially true for items of women's wardrobe. And this is not surprising. Every woman wants to be beautiful and elegant. That is why the representatives of the beautiful half of humanity, let them not update, but certainly periodically replenish their wardrobe. During the crisis, sellers of fashionable, but at the same time inexpensive shoes and clothes are especially popular. This is the product that will answer the question: "How to make money in a crisis?".
Even during the economic downturn, children's shoes and clothing are in high demand. Kids are constantly growing, they just need to constantly change their wardrobe. Parents are unlikely to buy expensive models for their child, because they have to save on everything. But cheaper offers will be perceived by them with a bang.
If you have already decided how to make money in a crisis and have chosen to trade in shoes and clothes, then you will need to take into account some of the nuances. Fashion, elegance and sophistication must go hand in hand with an affordable price. For the cheapest and most inconspicuous models, demand may not appear at all.
Increasing profitability will be facilitated by the sale of inexpensive accessories along with clothing. It can be jewelry, belts, bags, ties, etc.
Providing services during economic downturns
How to make money during a crisis? Repairs are in high demand during this period. Everything that at the best of times we would throw away to make room for a new one will continue to work during a crisis. This applies to DVD players and furniture, televisions and washing machines, cars and coffee grinders, electric kettles, etc. During periods of economy, it is quite difficult to replace all this, and people begin to repair old things.
What kind of business can be opened in a crisis? What to do in order to earn money? An interesting option would be a tire retreading workshop. Many car owners want to save on their purchase. They repair shoes for their car in workshops that use cold welding technology. Tires retreaded in this way are equal in quality to new ones. Such enterprises are quite common in the US, Europe and China. In Russia, this niche is not filled, despite the fact that this is a very profitable business in a crisis. What to do during a downturn in the economy? Start your own tire retreading business. The cost of this service is 20-25 percent of its cost. This allows you to get a fairly high profit.
A good income during periods of crisis brings the supply of auto cosmetics, auto parts and auto chemicals. This is due to the fact that car owners tend to keep their "iron horses" in good condition, as they cannot afford to purchase new models.
During times of economic hardship, brochures with tips on how to get money during a crisis will be in demand. Articles on this topic are especially popular in difficult times. You can not only earn money on this, but also help others to do it.
Network marketing
When a crisis hits, don't panic. Try to review all your talents and determine the directions for their use. Those who love live communication are encouraged to try their hand at network marketing. During the crisis, this business has a particularly active development. Network companies, as a rule, offer goods of the highest demand.
These are medicines and cosmetics, household chemicals, etc. Such products are always necessary for people. I am glad that the organization of this business does not require initial investments and office space rental. You can do this business directly from home.
food business
This industry, as a rule, is not affected by the crisis. People need food even during periods. In addition, fresh pastries, as well as wedding and holiday cakes, do not lose their popularity. Do not deny yourself the pleasure and sweet tooth. They will certainly buy chocolate to somehow decorate the gray everyday life.
The goal of organizing a business on products is to find a free niche and form a price for your product that would please a potential buyer.
home staging
The most vulnerable during the crisis is the real estate market. Finding a buyer for a house listed by realtors is not easy. And during this period, home staging experts are in high demand. This concept means pre-sale preparation at home. The main task of such experts is the arrangement of furniture, interior and landscape design, as well as other housework, up to the removal of an unpleasant smell from its premises.
It is worth saying that this business is very resistant to the crisis. They can be taken up by the entrepreneur who performs repair work and develops landscape and interior design.
Opening courses
Parents at all times considered it their immediate duty to give their child a good education. Despite the crisis, children continue to attend schools. For lagging behind, dads and moms will always find funds for additional classes with a teacher. The business of organizing courses for adults has a remarkable potential, where people can get a new profession that is most in demand on the labor market.
The conclusion from all of the above is clear. If you want to make money, there is always something to do. And crisis phenomena are unlikely to become an obstacle for an enterprising and courageous person.
Hello, dear blog readers! Today I am publishing a rather interesting article on the topic of the day, in which our today's guest will tell you how you can make money in a crisis, and share your vision of what to do if everything is very bad in the near future.
In general, I was honestly annoyed by alarmists all around, who shout that things are bad, there is a crisis in the yard, and so on and so forth. Shout "Help!" everyone can, but not everyone can say what exactly needs to be done in the deteriorating economic situation, and how, if anything, it will be possible to earn money for yourself, at least for a living.
So, your attention is an interesting article from Denis Zaitsev.
Crisis in Russia - less and less money
Even if tomorrow oil costs $200 per barrel, this will not change. This will fill the budget, but will not start the economy. She's practically non-existent. The main difficulty of this crisis is that it is very slow, lengthy, and most importantly, systemic. At the moment, a situation has developed that was described by V.I. Lenin as a classic revolutionary: The top cannot manage in a new way, the lower classes do not want to live in the old way.
The conditions and rules that the state offers for manufacturers and businesses are unacceptable. It is impossible to conduct a business honestly and transparently with minimal investment and at the same time make a profit. A right conditions for manufacturers and businesses - the state will not accept. Because it will require political reforms. Here there is a discrepancy between socially productive forces and socially productive relations.
And this is unlikely to change in the next three to five years. A change in the political and economic course of the state will be required. And for this, the contradictions must become sharper.
Therefore, citizens during the crisis will have to survive on their own. Without the support and obsessive care of the state. The coming times will be much more difficult for people than the past 90s of the last century. For a variety of reasons.
In the nineties, in Russia, there was an industrial and economic infrastructure. Production facilities, enterprises, power networks. Now they are worn out by more than 80%. Of those that remain. There was a large supply of human resources. Engineering, technical and working specialties. Which is now exhausted.
In the nineties, the state actually removed itself from managing the lives of citizens. This gave great freedom in entrepreneurial activity. Cooperatives, artels were created... Now the state will intervene very actively and harshly, trying to maintain control. The creation of a national guard is one of the steps for this.
In the nineties, Western countries actively tried to help the citizens of the USSR. This time, don't count on it. The credit of trust has been exhausted. It is one thing to help people who were closed behind the Iron Curtain and lived according to special laws. They sympathized with the citizens of the Soviet Union. Another thing is people who supported their state in unmotivated aggression and violation of international treaties. The reputation of Russian citizens is badly damaged. Bananas will be remembered by the Motherland, the inscriptions "Obama schmuck", "1945 - can remind", etc.
In the 90s there was a prospect of the future. It was clear which way to go. Now this vision is not there, sitting at home - it will not work out.
What to do in a crisis
What activities can ensure lasting well-being and help you get through tough times? If there is a local apocalypse in the yard, this is not a reason to live poorly.
So, a few ideas for making money in a small town
- Do not take it as black humor, but the most profitable legal business will be funeral services.
- The second in terms of cynicism and profitability will be pawn shops.
- If this type of business is left out of the brackets, then the most popular and profitable will be all types of repair work. It will be difficult for people to acquire new things, which means it will be necessary to extend the life of old ones.
- The most profitable will be auto repair shops.
- The second after the repair of cars will be consumer electronics repair. Mostly computers and cell phones.
- Workshops for the repair of household appliances. Especially refrigerators and washing machines.
- The professions of tailors and shoemakers will be in demand. Accordingly, various atelier for tailoring and repair of clothes.
- If there are free funds, it will be very promising purchase of various tools: files, drills, drills and perforators, sewing machines. All that is required for artisans. Production tools and consumables for them.
- Separate topic - medicine and medical services . General practitioners, dentists, nurses. In the format of private practice, and various services.
Profitable will be the purchase of batches and retail sales of inexpensive and rare drugs, antibiotics, analgesics, cardio drugs and insulin. As well as dressings, syringes, droppers. Which doctors themselves will buy and sell.
In general, the scope of trade will be greatly reduced. Now almost 35% of the population are involved in trade. In the future, the number of people employed in trade may be reduced by more than three times.
- In private houses, holiday villages will be profitable small livestock. Breeding rabbits, for example.
- Food problems will become acute affordable prices. This means that trade with the village and the countryside will become profitable.
Three quarters of the population are city dwellers. And they will need to be fed.
People will be needed who will buy products from private farmsteads, transport them to the city from the countryside and sell them. Accordingly, to bring to the village what the peasants always need. - home kindergartens. Parents have to work hard. And the children will have to be left with someone. A little later, with a very bad development of events, teachers will be in demand. Education will continue to be a prerequisite for future prosperity. Here is an idea for you how to make money with almost no investment.
- The production and installation of durable doors, window bars, and reliable locks will again be in demand. Street crime will rise sharply and everything that ensures personal safety and home protection will be in demand.
If the crisis is strong
in two years, good guards will be required. But not the current format, but something close to the American sheriffs.
The state authorities will not be up to the protection of public order. In cities and even more so in villages. Residents will hire strong and determined men who will, at the expense of residents, monitor security.
Because in difficult times, a lot of different evil spirits are brought to the surface.
Various autonomous energy systems. Anything that will be able to generate electricity and. It is quite real that the manufacture and sale of compact “bourgeois stoves” will be in demand.
And it's not waiting for the zombie apocalypse. Gas and heating prices may soon become unaffordable. There will simply be nothing to pay for them. Especially the unemployed. This is already happening. The number of people burned and killed in a fire this year has increased dramatically. The cause of the fires is the use of homemade stoves. People cut off gas for non-payment of utility bills. And in the winter they had to somehow warm themselves. Gas is a product sold to the population by the state. And the state will not stand on ceremony with those who use its goods for free. Which, by the way, can be sold for foreign currency.
Soon we should expect the introduction of new "services" of energy networks. The population may well be required to pay for the maintenance of these networks - wires and pipes laid to the house. And the network infrastructure is very worn out.
Which will make various technical specialists and engineers in demand.
by the way, about creative people
A separate conversation for "creative" people
One of the ways to make money in difficult conditions is the organization of “home-shops”, home viewings, or the organization of “salons”. Something that can always be imagined as a house party and what can be done.
As usual, there will be many criminal and semi-criminal activities. Starting from moonshining and smuggling, and ending with robbery, arms and drug trafficking.
The standard of living will steadily decline in the coming years. And you have to be ready for this. And get ready now. Although it should have started yesterday.
And create" new economy"We'll have to do it ourselves. And this means that it is necessary to be useful, necessary and in demand for the people among whom you live.
Investing in a Crisis
The easiest way is in foreign currency. Euro and dollars. But there is always the possibility that the state will either significantly restrict circulation and currency exchange, or even simply prohibit it. And at one fine moment, you can, quite unexpectedly, become a criminal currency dealer.
Although this will cause the cost of the currency and the emergence of a "black market".
I don't see gold either. convenient way saving and increasing finances. Due to its low liquidity. It will be very difficult to implement and convert it into something necessary. And again, there will always be the threat of state confiscations.
In my opinion, the most reliable investment in given period It is an investment in the means of production. That with the help of which it is possible to create "surplus value". With the help of which it is possible to earn money.
If you invest in real estate, then only in objects that can become premises for small-scale production and repair - capital garages and treasures.
As well as tobacco and salt - something that will be in constant demand, which means it can replace money.
A particularly successful investment is in vocational education. Mastering the basics of a useful craft.
Get ready now
There will be a difficult period that will reformat everything. And the types of business, and the relationship of people to each other and the state.
Relationship with the state is a separate story altogether. It flies overhead, "somewhere between Orse and Prado", negotiates with Bolivia "not to be the first to place weapons in space."
The state is frankly not up to the citizens. We disturb him. We ask about pensions, we remind you about delays in salaries ...
Even if now citizens begin to introduce a parallel currency, it will not notice it. It itself has long been living and counting in the euro and the dollar.
Here is such a difficult text I have today for you, dear readers! What do you think about the material? Please post comments below, I think that Denis will be happy to comment on certain issues. Well, if the article is interesting or useful for you, please share it on your favorite social network by clicking the button below. And of course, subscribe to blog updates - there are a lot of interesting things ahead!
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While people are losing money in the current situation in the country, some manage to earn it. And we are not talking about deceiving others, there are a lot of earning methods that are relevant even in a crisis and that everyone can easily use, especially if there is a small initial capital available.
Before you figure it out , what you can earn in a crisis, you first need to decide for yourself which method is most suitable for you. Perhaps you want to engage in real estate transactions or invest in the shares of an enterprise? The easiest way would be to start earning with your own mind, expanding horizons (freelance) or with your hands (needlework, etc.).
Earnings on real estate
This method is especially relevant for those who have living space and are interested in expanding it in the future. You can make a profit in several ways:
- sell your apartment. In a crisis, housing prices always fall, so it is likely that after a short period of time you will be able to find an option for yourself that is much better than the one available and at the same time at a lower cost;
- if there is start-up capital, you can invest in the completion of unfinished projects. In a crisis, construction is suspended because there are problems with financing. Having bought such a building, you can finish the work and sell it in the near future;
- rent out real estate. If there is another apartment that you don’t want to sell, this is the option for you. You can find tenants on your own or trust an experienced realtor. Remember that renting out a home is a good source of passive income, without losing ownership of the property. This option is especially good if your apartment is located in the city center and you can rent it out by the hour.
Alternative job options
To make money in a crisis, you need to constantly look for options and expand your own horizons. To begin with, you should not become discouraged, because the main thing in this matter is desire.
Private cab
Think about whether you can use what you already have in order to generate additional profit? A simple example is a car. You can do private transportation or safer courier delivery of products from a chain of stores, cafes or pharmacies. Additional costs, except for car maintenance is not needed, but the profit can be solid. A crisis is not the time to stagnate, decide quickly.
Freelance
Freelancing is becoming more and more popular - remote work that does not involve a daily visit to the workplace and direct communication with superiors. The activity is carried out via the Internet, but there are some pitfalls here, which you should always keep in mind.
Freelancing is not for amateurs, and writing articles or web design requires experience and skills. Without this, your professional activity may end before it even begins. Practice writing on your blog, create a couple of websites, and only after you get your hands on it, go in search of customers.
As for payment issues, remote work is a certain risk, because alas, there is no 100% guarantee that you will receive a fee. Therefore, for starters, it is better to register on a special freelance exchange, where the administration acts as an intermediary and guarantor. And as soon as you make a good portfolio, you can go on a free voyage.
Some decide to take surveys for money. But here you need to be prepared for the fact that it will not be possible to withdraw money soon (until minimum amount for withdrawal, and this is usually 200-500 rubles). In addition, the payment for such tasks is extremely low, so it is impossible to consider earnings on surveys as a part-time job.
Sale of unnecessary things
You can make money by selling your own things. In many cities whole groups appeared in in social networks where people sell things they don't need anymore. In every household there was something lying around that “do not throw away, because it will definitely come in handy”, but recent years Five never came in handy. Get rid of this thing, free up space in the house and at the same time get money.
Offer services to the public
It's great if you have some knowledge or skills that you can share with those in need. Tutoring today it is highly valued, so you can get a lot of money for your lessons. You can teach those who wish not only languages or mathematics, but also give lessons in playing the guitar, drawing, etc. This way you will only strengthen your own knowledge and make a profit.
Private enterprise can be profitable: production and subsequent sale of vegetables or fruits. This is especially true for owners of private houses with a small land plot. During a crisis, it is much cheaper to grow products for yourself and sell the rest on the market. Anything will be in demand, but it is better to focus on the usual products: carrots, herbs, tomatoes, etc.
The source of income can be keeping pets . Just a couple of dozen chickens lay about 15 eggs a day, which is enough for a family or several people, and the rest can also be sold. As you can see, even a small plot of land near the house in a crisis turns into a source of a small seasonal, but still income.
It will be much easier to navigate for enterprising people who have a penchant for trade and can persuade a potential buyer to place an order. So you can even build your own small business in the sale of vegetables or fruits, which, when better times come, can be expanded, thereby increasing profits.
During the crisis, experienced financial advisors advise people to expand their fields of activity and actively seek additional sources earnings. And in no case do not complex about the chosen type of activity that brings you income. It’s a shame not to work at all, and your part-time job may turn out to be only a temporary help, which you can forget about after the crisis.
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There is a crisis in Russia again, which means that we will have to adapt to new conditions. How events can develop and what should be done in this regard. Changes should not be perceived as a catastrophe - everything can be overcome if you play it safe and do not lose vigilance.
Denying that a crisis has broken out in Russia is already meaningless: we are told about the upcoming difficulties on the TV screen, officials paint clouds gathering on the horizon, and officials from the highest echelon call for tightening their belts.
There are several options for impending disaster, but we will consider the most likely one: oil and gas prices will continue to fall, the economy will be in recession, inflation will unwind and everything will rise in price. Many goods will become inaccessible, especially foreign-made clothing, food and technology. We will have to live economically on everything, most will be forced to give up foreign trips and other familiar pleasures. But this is not the most unpleasant thing - the unemployment rate will inevitably rise, and this is no longer a joke.
You and I cannot change these circumstances, which means that we will have to change our attitude towards them in order to minimize the damage. This wisdom is not new, but is still universal, like the other statement: "Crisis is the best time to start a new business." Just yesterday, we did not dare to open our own business in Russia, but today we are simply forced to start our own business in order to stay afloat.
If this statement seems absurd to you, think carefully and agree that services that were unclaimed yesterday will be very needed tomorrow. The crisis forces us to reconsider our priorities, so let's look for new opportunities together. We do not urge you to drastically change the course of life, leave your place of habitation and go on a campaign for capital. Taking risks, creating something new and taking responsibility for other people requires a special kind of personality. Our reflections are mostly theoretical, but it is possible that they will be useful to someone. So, what changes await us and what can be done in the new circumstances?
1. Everyone will have to save
This, obviously, means that services will be needed to save money. There have long been sites where you can pick up or. And why not, for example, help people find products at affordable prices? In large cities, many supermarkets publish catalogs with prices, promotions and sales messages.
The consumer, having viewed the offers of several retail chains, can choose where his usual "basket" will cost less. If you manage to consolidate all the information on your site, the sellers themselves will seek cooperation with you. Earnings can consist of a subscription to the placement of information from stores, advertising and commissions from online sales.
Saving money, people will repair shoes and clothes more often, call hairdressers, masseurs and beauticians at home - this is another way to capitalize on the crisis. Companies will also have to cut costs, perhaps here you can find an application for your services.
2. Many will refuse to travel
Judging by the decline in sales of air tickets abroad, the decline has already occurred. The fall of the ruble cannot but affect the plans of travelers, but people will have a rest anyway, only they will have to wait a little with trips around the world. You can offer something to people left to rest in their hometown. Summer is coming and there is no doubt that the beaches, parks and recreation areas will be filled. If you have time to organize, for example, the rental of bicycles, volleyballs, badminton rackets, you will not be left without work. By the way, it is not at all necessary to buy new “entertainment tools”, for a start you can limit yourself to used ones, but put in order. In the development of this topic, think about organizing bike rides along an interesting route. Your task is to think over a mini-trip plan and organize everything in the best possible way.
The services that are in demand in places of mass recreation are well known: the sale of tea, coffee, soda, ice cream, pies, etc. Usually these segments are occupied by experienced "fighters". Come up with something fresh and you'll be out of the competition. Why not sell fresh washed and packaged fruits and vegetables? In China, for example, peeled cucumbers are sold in the heat, and a queue forms behind them. Keep in mind that your customers will be people who have known Western service, so everything should be civilized - do not try to sell kebabs from meat of unknown origin.
3. An influx of foreign tourists is possible
Oddly enough, the crisis will attract foreigners to our country. Moscow has ceased to be one of the most expensive cities in the world, and those who previously did not want to spend extra money will take advantage of this. Organize a travel agency for foreigners, especially if you are fluent in foreign languages. Offer customized city tours, schedule exclusive tours.
Clients can be found on social networks, on sites where travelers communicate. Make contacts and offer your services. In a foreign country, it is very important to have a reliable guide, as every traveler knows. Along the way, you can set up an overview of hostels on your website, post train and train schedules, explain routes and teach foreigners how to use domestic service. Useful information will surely interest potential users, and you will need to captivate them with the idea of a trip to Russia.
Of course, travel agencies have long oriented themselves in the new conditions and are actively developing this direction, but their prices are high, and people all over the world want to save money. You can develop inexpensive but exciting trips with overnight stays in village houses, potato and herring dinners, and transfers on regular buses. Such an extreme is sure to find fans. When your idea takes on real forms, you can establish cooperation with a travel agency that diversifies its services with your offer.
If this plan seems too complicated for you, try making and selling souvenirs. See what souvenirs are sold in your hometown and you will understand that this market is waiting for you. There will be a demand for original and well-made colorful pieces.
4. The real estate market collapsed
Have you seen how often there are signs for the sale or rental of premises? And apartments in new buildings are almost never sold. Many of the premises that used to house shops and firms are idle. You can take advantage of this by setting up a daily rental. commercial real estate. For example, seminars, presentations, lectures or corporate events can be held in empty rooms. You need to take care of the appropriate equipment and negotiate with the owners of free space.
5. Gold is getting popular again.
Speaking about gold, I noticed that it is hidden in the ground when everything is calm, in order to dig it out in a crisis. Today's crisis has confirmed the billionaire's rightness - the shelves of jewelry stores were empty when the Russians began to save their savings from devaluation. Jewelery sellers experienced a high point - last fall, sales increased by 70 percent. It is unlikely that you will be able to open a jewelry store in big city, where this market has been busy for a long time, but you can try your luck in smaller settlements.
6. Depositors withdraw their money from banks
Another type of business that thrives in a crisis is the production and sale of safes. With instability, people try to keep money at home, and not in banks, so the demand for safes has increased significantly.
7. People will always eat and get sick
No matter what happens, food and medicine will always be needed - this is completely understandable. We do not propose to open a pharmaceutical factory or a cannery - this requires very serious financial investments. But the opening of pharmacies, counters selling over-the-counter drugs can be profitable. It also seems timely to launch a small agricultural business, like a quail or rabbit farm.
The economic crisis has changed many areas of business: some industries have become irrelevant, while others have opened up new prospects. Travel companies were among the first to suffer from the collapse of the market, which is explained by the depreciation of the ruble.
Traveling, when, has become too expensive for many. Also, not everyone can afford to buy expensive imported goods - cars, household appliances, etc., although it must be admitted that domestic cars are bought less. All this indicates that in the coming years, economy-class goods and services will be in demand, while it is unlikely that it will be possible to make money on luxury goods. Offer consumers what they need, and they will gratefully use your services.